“Evolution of the Bikini” – AdWeek Feature

By 2015/06/03Client Work, Press
adweek feature

Adweek Feature

Along with our clients Breathless Resorts, we were featured in the Ad Freak section of Adweek for our work on “Evolution of the Bikini with Amanda Cerney.”

The following is a selection from the Adweek feature:

“The almost two-minute clip, by digital creative agency Forge Apollo, covers the bathing suit’s evolution from the 1890s to 2015 while it slowly uncovers Cerny in a through-the-decades striptease. Her rack has already racked up 3 million views on YouTube and half a million more on Facebook. And as an extra bonus, you almost get to see Cerny topless. But the piece is more than pandering—it actually hits on the unique selling proposition of Breathless Resorts.

You see, Breathless Resorts occupies an interesting space in the resort market. It is an all-adults escape that is intended to save your vacation from the tyranny of other people’s children, while also saving those in monogamous relationships from the sort of talk they’d have to have before heading off to other adults-only places like Hedonism Resorts—designed for swingers.”

Read the full article here.

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