Creating Professional Videos for Instagram

Recently we launched our new digital series Technium.   While creating our marketing materials we thought it would be cool to take a few clips from the pilot episode and turin them into 15 second Instagram videos.   It took sometime to get the formatting correct, but after a few trial and error exports we finally got it right.  The following is a great tutorial from Whoismatt.
The Edit

1.  Open your professional editing system (we use Adobe Premiere Pro CC) and create a new video project.  Make sure you create a save folder for your project and select “OK”.

New Premiere Pro Project

2. After the new project opens, select File > New > Sequence.

New Sequence

3.  Select Digital SLR > 1080P > DSLR 1080p 30.

DSLR Sequence

4. Under the “Settings” tab at the top, and choose the following options:

  • Editing Mode: DSLR
  • Timebase: 29.97 Frames/Second
  • Frame Size: 640 Horizontal 640 Vertical 1:1
  • Pixel Aspect Ratio: Square Pixels (1.0)
  • Fields: No Fields (Progressive Scan)
  • Display Frame: 30fps Drop-Frame Timecode
  • Audio Sample Rate: 44100 Hz
  • Display Format: Audio Samples
  • Video Previews: Width 640 Height 640

Then choose to save the preset so you can use it again later.

Custom Sequence Settings

5. Import your video files into the project.

Custom Video Import 

6.  Drag your videos to the timeline.

7.  Depending on your video size you may notice the it is far bigger than the 640 x 640 clip size that Instagram allows.  Select your custom video clip in the timeline and choose “Effect Controls”.  So you can adjust the Position and Scale of your custom clip.

Clip Size

8. Adjust the Scale and Position of your clip so it fits nicely into the 640 x 640 window.  If you are using footage that is 16:9, the sides will be cropped off.  For a 1080p video clip, the Scale can be set to 60 to make the clip fit vertically in the frame.

If you want to set the scale lower you can, but be prepared for black bars at the top and bottom of the clip.  You could remove the bars by placing a white color matte below the clip on the timeline.

Scale and Position

 

The Export

9.  Select File > Export >Media.  This will bring up the export dialogue box.

Export Window

 

10.  iOS: Choose the video format “Quicktime” and choose any preset from the preset dropdown menu (we are going to customize one).  Make sure “Export Video” and “Export Audio” are checked, and select the file name and choose where you want the file to be saved to.

Android: Choose the video format “h.264″ and choose any preset from the preset dropdown menu (we are going to customize one).  Make sure “Export video and “Export Audio” are checked, and select the file name and choose where you want the file to be saved to.

Quicktime Any Preset

Getting the Video to Instagram

15.  It’s time to copy your new Instagram video to your iPhone.  You have several different options for how to do this.  You can use iTunes, you could email it to yourself and download it, or you can use Dropbox.  I personally use Dropbox because it is the simple, fast, and above all, FREE.  Here is how you can copy your video files using Dropbox.

First, signup for a free Dropbox account and download the software.

dropbox

16.  Once you have Dropbox installed and setup, create a new folder in your Dropbox folder and call it “Instagram Video” (or whatever you want to call it, just remember what it is and where it is on your computer).

Instagram Video

17. Copy your rendered video from where you exported it to the “Instagram Video” folder in Dropbox.

Instagram Video In Dropbox

 18. Download the Dropbox iOS app and sign in to your account.

Dropbox iOS

 19. Navigate to the “Instagram Video” folder in the app and as long as you have given your video enough time to upload from your computer to Dropbox, it should be there.

Instagram Video iOS Folder

 20. You will notice if you try save your video file to your Camera Roll, Dropbox will not let you.  You must first favorite the video by selecting the star icon.  This will download the video to your Dropbox app.

Dropbox Cannot Save

 

 

 

 

Dropbox Favorited

21.  Navigate to the favorites tab in Dropbox and select your video.  You will then be able to view your video and save it to your camera roll.

Dropbox Favorites Tab

 22.  iOS: Open Instagram, select upload, and choose your video from your camera roll.  You’ve done it!  Welcome to the world of custom edited Instagram videos that you uploaded from your camera roll.

Android: In the event that you cannot select your video from within the Instagram App to upload it, instead open the video file in your gallery app and use the share button to share the video file with the Instagram app.  It should then work!  Welcome to the world of custom edited Instagram videos!

Instagram Camera Roll

 

Source : Whoismatt

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