Launched 4/2/14 (aka National PB&J Day), Now Resorts and Spas hired us to do a 6 part video campaign titled “The Time Is Now!”
CONCEPT: We follow the story of Adam, Abby and Hayley during their much needed family vacation! Through a series of 6 videos and 6 accompanying Instagram videos we asked the consumer to share with their friends and to enter to win the ultimate family getaway for 3 nights at Now Resorts & Spas.
Check out the official campaign page here.
RESULTS: Over 1.4 million views on Campaign videos.