Launched 4/2/14 (aka National PB&J Day), Now Resorts and Spas hired us to do a 6 part video campaign titled “The Time Is Now!”

CONCEPT: We follow the story of Adam, Abby and Hayley during their much needed family vacation! Through a series of 6 videos and 6 accompanying Instagram videos we asked the consumer to share with their friends and to enter to win the ultimate family getaway for 3 nights at Now Resorts & Spas.

Check out the official campaign page here.

RESULTS:

Over 1.4 million views on Campaign videos.
Gold – 2014 TRAVEL WEEKLY Magellan Awards.

CREATIVE

Concept/ Executive Producer – Ryan Holloway
Director/ Executive Producer – Gabe Michael
Writer –  David Wuest
Producer –  Stacey Crawford
Producer – Alex Rodriguez

CAST

Mom – Nikki Boyer
Dad – Tommy Pugh-Fields
Adam – Adam Finley
Hayley – Ella Fields
Abby – Taya Fields

CREW

Director of Photography – Alex Rodriguez
Editor – Gerard Roxburgh
Sound Designer – John E. Walker
1st AD – Nicholas Ybarra
2nd AD -Mel Anderson
1st AC -Nick Medrud
Gaffer – Nathan Carbollo
Swing – Ramin Shakibaei
Swing – Owen Jones
DIT/Mexico 1st AC – Richard Lee
Location Sound – Kile Strumbo
Makeup/Hair -Laurie Hallak
Wardrobe – Maranda Nichols
Production Design – Rebekah Barr
Production Coordinator/ Driver – Kevin Otte
Production Assistant – James Barr
Craft Services/Photographer – Claire Scarisbrick

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