Finding skilled candidates who bring value to your company has always been a corporate recruiting challenge. Hiring the best candidates starts with attracting them.
77% of applicants consider company culture before applying. 56% find it more important than salary. LinkedIn finds that candidates consider compensation, professional development, and better work/life balance when accepting a job. So, attracting candidates starts with showcasing who you are and what you can offer.
Corporate video production is the perfect medium to help you highlight that message. Forge Apollo provides corporate video production in Philadelphia. Today, we’re sharing four recruitment video ideas to help your corporate recruiting strategy.
1. Show Off Your Culture
As we established before, culture is key in recruiting. A video is the perfect opportunity to bring your company culture to life. Showcase your working environment, employee experiences, and company events.
For example, Forge Apollo created this culture video for GMH. It combines clips of employees talking about their GMH experience with clips from company events. This presents a cohesive picture of the company’s culture.
2. Highlight Growth Potential
Professional development is another high priority for job seekers. Use a video to highlight the different paths available within your organization or how you support professional growth.
Forge Apollo created the following video for Volaris. In it, we follow an employee with a long tenure at Volaris. We hear the story of his growth with the company over that career.
3. Employee Testimonials
You already know the value of customer testimonial videos, but what about employee testimonials? Who better to share the experience of working for your organization than actual employees?
Forge Apollo created a series of “Main Line Health Moments” videos for the organization to use on social media. In each, Main Line Health highlights the experiences of one of its employees. This gives job seekers an authentic look inside the organization. It also highlights the personalities and expertise of the MLH team.
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4. Highlight Your Achievements
A successful brand attracts team members who want to be successful. Use video content to highlight your brand’s achievements and how they fit into your overall progress and story.
Forge Apollo created this video for SoftLite Windows when they won an award. In it, the brand shares an award through the lens of how its employees feel about winning the award. By highlighting the people behind the award instead of just the brand, SoftLite humanizes itself.
Why Use Corporate Recruiting Videos?
Videos can help your corporate recruiting strategy in several ways. Brands can experience the following benefits by using them on social media, websites, emails, and more.
- Faster recruiting process
- More qualified candidates
- Increased employee retention
- More trust with candidates
- Better culture fit
Corporate Video Production for Recruiting
A recruiting video can humanize your brand. It can also show the authenticity of your corporate recruiting efforts. With these corporate video ideas, you can go beyond a wall of text in a job description to present your culture and values engagingly.
Forge Apollo, an award-winning corporate video production company in Philadelphia, can help with your video production needs. Contact us today to learn more about corporate video production and its effect on recruiting.
