On July 1st, 2023, Google officially started phasing out Universal Analytics (UA) data collection and switched the primary focus to Google Analytics 4 (GA4). Universal Analytics has been the...
Google gets 3.5 billion searches daily, and 4.74 billion people use social media daily. With those numbers, it’s clear why businesses utilize ads on those platforms. But when comparing...
YouTube is the second largest search engine, only behind Google. With over two billion active monthly users, knowing how to promote a video on YouTube is critical to reaching...
89% of businesses say events are crucial to reach their goals. Corporate event video production can help your company get the most value from your events. Forge Apollo is...
When was the last time you evaluated the performance of your digital marketing strategy and made adjustments? Most experts suggest an annual, if not more frequent, digital marketing audit....
Corporate training videos are vital to share policies and processes with employees, but are they paying attention? In one study, 67% of employees reported not giving a training video...
People seek out local information in 46% of Google searches. Considering there are 8.5 billion Google searches daily, many people want services “near me.” So how can your business...
Effective ads entice viewers to click through, but a click isn’t necessarily a conversion. Landing pages help drive conversions with a strategically planned experience. What makes a good landing...
