Step 1: Discovery
The first step of your new social media strategy begins with getting to know your brand. We will spend time learning the essential aspects of your business, services, target audience, competitors, and ultimate goals you want to accomplish with social media marketing. We will also identify your ideal tone of voice and design style for content creation.
Step 2: Content Calendar
After learning everything possible about your business, we will suggest which platforms to post content on and create a content calendar filled with months’ worth of content topic ideas, captions, and the best hashtags to use.
Step 3: Content Creation
Once we’ve finished strategizing content topics, we will enter content creation. Our talented video team will coordinate dates to film video content if you’ve signed up for video production. In the meantime, our social media team will begin creating captivating graphics for the rest of your social media content.
Step 4: Analytics & Reporting
Your social media strategy doesn’t end with scheduling content. We regularly examine the performance of your social media posts and compile the data into a report. Then, based on our findings, we might tweak your future strategy to ensure we’re posting the most engaging type of content possible.