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Imagine you open a storefront on a busy street, but everyone who walks by doesn’t give your store even the slightest glance—it’s basically invisible. This invisible store is a perfect metaphor for a website that doesn’t implement search engine optimization (SEO). The reason websites show up on search results when you type specific keywords is entirely due to SEO best practices. 75% of people don’t click past the first page of results. If your business isn’t showing up on the first page of search engine results, it’s safe to assume you’re not attracting potential customers or receiving a high traffic volume.
At Forge Apollo, we want to help your business appear on search engines for relevant keywords to help attract your target audience. The more website traffic we can drive, the faster your business will grow. Contact our Philadelphia marketing agency today to learn about SEO services.
Search Engine Optimization is the process of making a website visible on search engines. SEO is responsible for displaying the most relevant results when someone searches for specific terms online. To optimize a website for SEO, one must follow guidelines set by Google and other search engines. These guidelines consider everything from website speed and user experience to the quality of website content, linking practices, and so much more.
Achieving great SEO isn’t a straightforward process that you can set and forget. SEO isn’t a one-time investment. It requires ongoing effort to rank for specific terms and to continue ranking well for these terms. Our Philadelphia SEO company is prepared to create a strategy that ensures long-term success for your business.
If you’re searching for a specific service or product, all you need to do is open a search engine and type in relevant keywords, and you can find tons of helpful results. Imagine if someone is searching for terms applicable to your business and yours doesn’t show up. How will they discover your business or land on your website? Unless you’re investing a lot of money into pay-per-click or other types of digital ads, your website likely won’t achieve much traffic. Investing in SEO provides ample opportunity for more people to find your business and increase revenue. These are some of the other benefits you can look forward to with SEO services:
