Marketing Audit and Strategy | Forge Apollo Marketing in Philadelphia

Marketing Audit

How is your current marketing strategy performing?

When was the last time you audited your marketing strategy? If it’s been more than a year, you’re overdue. Auditing a marketing plan is crucial because it allows you to understand which strategies currently work and which ones don’t. Without a regular audit, it’s very likely your business wastes money on marketing efforts that don’t work. Fortunately, Forge Apollo is here to help. As part of our discovery process for prospective clients, we provide a complete marketing audit. This comprehensive audit evaluates all aspects of your current marketing efforts. It outlines the areas that offer room for improvement and recommendations to accomplish that improvement. Contact us today to get started!

What Does a Marketing Audit Include?

Our in-depth marketing audit covers every area of your current marketing strategy. For example, we might examine:

SEO
Website traffic
User experience
PPC
Conversion rates
Content
Email marketing
Lead nurturing
Social media
Website design
And more

The comprehensive audit will include every aspect of your marketing strategy. The number of areas you want us to evaluate will determine the length of time to complete the entire process.

Our Process

Our comprehensive marketing audit typically takes four to six weeks to complete and provides a complete overview of your current efforts and areas that need attention. It’s the perfect solution for any business that wants a better understanding of its current marketing efforts.

Step 1: Discovery
Step 2: Audit
Step 3: Recommendations

Step 1: Discovery

During the discovery phase of the marketing audit, the Forge Apollo digital marketing team will interview your current marketing team to understand their existing processes and efforts better. In addition, we will question other members of your company to get a strong understanding of the company’s target audience, goals, processes, and other factors that impact marketing efforts.

Once we complete the discovery phase, we will schedule a follow-up meeting with you to point out any initial findings that could benefit from immediate action. We don’t want you to wait six weeks to learn about any significant problems.

Step 2: Audit

Next, The Forge Apollo team will take a deep dive into all aspects of your marketing. The audit involves inspecting data from various sources and software, including:

After analyzing all possible data, our team will compile their comprehensive notes and findings and place them in your auditing document.

Step 3: Recommendations

After completing the audit, the last step is outlining recommendations for changes to your current marketing strategy. The recommendations are highly detailed so that you can give them to your existing marketing team to implement or provide to anyone else you might hire.

Stop Wasting Money on Marketing That Doesn’t Work

At Forge Apollo, we hate to see businesses throw away funding for marketing strategies that don’t provide the ideal results. Let us help provide accountability in your marketing efforts with a comprehensive marketing audit. Not only will we provide you with advice and support, but if you decide to hire our talented digital marketing agency in Philadelphia, we will never leave you in the dark about your results. We pride ourselves on transparency and consistently delivering reports that show the effects of our hard work. Contact Forge Apollo today to get started. If you’re not ready to purchase a complete marketing audit, consider starting with a free website audit instead. Contact us today to learn more.