There are endless ways to capitalize on email marketing—it just depends on your business’s goals. One of the most significant benefits of email marketing is creating custom content for specific audiences. For example, on HubSpot, you can sort your audience into different segments based on industry, location, service interest, etc. Once they’re segmented, we can create content specific to individual segments. The more personalized an email is, the more likely the contact will open and engage.
Email marketing is also a great way to communicate and re-engage with your audience regularly. For example, if a customer hasn’t bought anything from you in a while, your latest email marketing campaign can help you stay at the top of their mind and encourage them to make another purchase.
With the right marketing strategy, businesses can increase sales, website traffic, customer engagement, customer loyalty, reviews, and feedback. Email marketing is one of the best ways to truly understand your customer’s needs and provide support for those needs in the same place.
There are a variety of emails you can send customers and leads. Here are some of the types of emails Forge Apollo offers as part of our email marketing services.