Social Media Marketing

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Go Viral With Help From Social Media Marketing in Philadelphia

In the digital age, it’s more important than ever for all brands and businesses to be on social media because it’s one of the best places to connect with current and potential customers. Not only is it a great place to spread brand awareness, but it’s the perfect platform to tell a story with unique content that drives customers down the sales funnel. At Forge Apollo, we understand the importance of standing out on social media. That’s why we offer the option to add on video production to go hand-in-hand with your social media strategy. We know how to create custom content that can help your brand stand out from competitors and connect with your audience.

Every Business Needs Social Media Marketing in the Digital Age

It doesn’t matter if you’re a small business or a large corporation; social media has become an essential part of any marketing strategy. Not only does social media allow your customers to access a central location for the latest updates about your business, but it presents an opportunity to engage with potential and existing customers. Just because you need to be on social media doesn’t mean that you need to be on every single social media platform—that depends on your industry and target audience. The most common social media platforms for marketing include:
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube
  • TikTok
If you think your business doesn’t need to be on social media, do a quick search to see if your competitors are. Whether they are or aren’t, investing in social media marketing is your chance to stand apart and pull ahead.

Benefits of Social Media Marketing

If you’re still not sure whether social media marketing is right for your business, explore some of the different benefits that come with effective social media marketing.

  • Build Trust – Providing informative or educational content helps position your business as a leader and creates trust with customers.
  • Spread Brand Awareness – Great content is guaranteed to get shared. Social media is one of the best platforms to increase brand awareness organically.
  • Drive Website Traffic – If customers like what they see on your social media, they’re more likely to click onto your website to learn more and move down the sales funnel. More website traffic is also beneficial for SEO.
  • Show Authenticity – Social media is the perfect platform to show brand authenticity with content and engagement.
  • Encourage Engagement – Sharing unique content is a great way to encourage existing and potential customers to engage with your brand.
  • Provide Support – Solve customers’ problems directly on social media, and let others see that you’re solving them. Providing support on social media promotes customer happiness and helps build trust.
  • Boost Sales – The combination of the benefits listed above leads to one desired result—a boost in sales.

Our Process

When you sign up for social media marketing services from Forge Apollo, you can look forward to a seamless process.
The first step of your new social media strategy begins with getting to know your brand. We will spend time learning the essential aspects of your business, services, target audience, competitors, and ultimate goals you want to accomplish with social media marketing. We will also identify your ideal tone of voice and design style for content creation.
After learning everything possible about your business, we will suggest which platforms to post content on and create a content calendar filled with months’ worth of content topic ideas, captions, and the best hashtags to use.
Once we’ve finished strategizing content topics, we will enter content creation. Our talented video team will coordinate dates to film video content if you’ve signed up for video production. In the meantime, our social media team will begin creating captivating graphics for the rest of your social media content.
Your social media strategy doesn’t end with scheduling content. We regularly examine the performance of your social media posts and compile the data into a report. Then, based on our findings, we might tweak your future strategy to ensure we’re posting the most engaging type of content possible.

Contact Forge Apollo For Social Media Marketing Services in Philadelphia

If your business isn’t currently on social media, or perhaps you’re posting content inconsistently that isn’t delivering results, our Philadelphia social media marketing agency can help. Contact Forge Apollo to learn about the social media marketing services we offer so we can create a custom strategy unique to your business. Fill out our online form today to get started.
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