How We Helped Futures Recovery Healthcare Build a Social Audience in Six Months
Futures Recovery Healthcare is a luxury rehab and provider of evidence-based and holistic treatment for substance use disorder, mental health, and co-occurring conditions.
The recovery space can be challenging to navigate on social media due to societal stigma and judgment. Futures needed help to reach and engage people with educational content that destigmatized recovery.
To take their social media to the next level, Futures needed a cohesive strategy. Posts were inconsistent in timing, tone, and branding. Plus, the content quality didn’t reflect the luxury nature of the brand. Posts received low engagement that trended downward over time.
Futures turned to the Philadelphia social media experts at Forge Apollo for help creating a solid social media strategy that built brand awareness, engaged followers, and attracted leads.
In six months of managing Futures’ accounts, Forge Apollo:
- Increased followers across platforms by 24%
- Increased engagement across platforms by 300%
- Increased impressions across platforms by 309%
- Attracted 5 leads to the brand
Keep reading to learn how we accomplished these results.
Forge Apollo’s Strategy for Success
Based on Futures’ target audience, current performance, and goals, Forge Apollo’s strategy focused on improving the brand’s presence on LinkedIn, Instagram, Facebook, and Twitter with extra focus on LinkedIn and Instagram.
The social media strategy included:
- Posting 4 times per week on LinkedIn, Instagram, Facebook, and Twitter
- Focused optimization effort on LinkedIn and Instagram
- Time spent engaging others in feeds
- Designing content with consistent, high-quality branding standards
The primary purpose of the content was to build an audience and engagement through brand awareness and authority, as well as educate and destigmatize audiences about recovery.
The Results
After six months of social media management, Forge Apollo provided significant results for Futures. We built their audience and got more engagement for the brand, which also resulted in new leads.
Increased Followers by 24%
Forge Apollo’s efforts increased the number of followers interested in Futures’ brand. Followers across all platforms combined increased by 24% in six months. Results were especially significant on Instagram and LinkedIn, where we focused the most effort.
Over the six months
- Instagram followers increased by 12%
- LinkedIn followers increased by 34%
Increased Engagement by 300%
More people also engaged with the brand under the new strategy, which allowed Futures to open up conversations about stigmatized topics. Engagement across Futures’ platforms increased by 300% in six months.
Over the six months, engagement on
- Instagram increased by 220%
- LinkedIn increased by 716%
- Facebook increased by 194%
- Twitter increased by 1250%
Increased Impressions by 309%
Futures’ brand awareness increased through impressions and more eyes on their brand. Impressions across all platforms increased by 309% overall in six months.
Over six months, impressions on
- Instagram increased by 302%
- LinkedIn increased by 787%
- Facebook increased by 198%
Earned 5 New Leads
The increase in Futures’ brand awareness resulted in 5 new leads for the rehab, 3 of which were qualified. In addition to nurturing potential patients through brand awareness, social media can contribute directly to revenue through new leads.
Boost Your Brand With Social Media Marketing Experts
In only six months, Forge Apollo significantly impacted Futures Recovery Healthcare’s organic social media presence. The brand got in front of more eyes than ever before and engaged them on topics typically shrouded by stigma. If your brand wants to reach a larger audience, Philadelphia marketing agency Forge Apollo is your partner for social media. Contact us today to learn how we can improve your social media marketing.
