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Case Study

Experience Dreams

Interactive PR Video

  • 311 million impressions
  • 1,500 contest entries
  • Drove millions of dollars in incremental revenue and bookings
     
  • 4.3 million overall campaign reach
  • 2.8 million video engagements

Dreams Resorts needed a feel-good PR piece for their “Experience Dreams” campaign. The point of the campaign was to get viewers to take a vacation with Dreams, so we crafted this next-gen virtual reality experience for their campaign.

If users shared the 360-degree experience with their friends, they would receive a chance to win a real vacation.

Impressions

CONTENTS ENTRIES

OVERALL CAMPAIGN REACH

VIDEO ENGAGEMENTS

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