Now that 2025 has come to an end, it’s time to look back at the best tourism campaigns of the year to get inspiration for the year ahead.
The award-winning travel marketing team at Forge Apollo has compiled a list, in no particular order, of the five best tourism campaigns of 2025. Explore each campaign and get inspiration for your next tourism marketing effort.
1. Switzerland Tourism – Swiss Sounds
Travel Switzerland and Switzerland Tourism partnered with Thylacine, a French electronic artist, to create a unique exploration across the country. Thylacine spent 16 days traveling the country to capture about 200 unique sounds and cinematic clips, and then turned them into a beautiful song and short film, “Swiss Sounds.”
The campaign landing page outlines all the filming locations, along with more information about visiting Switzerland.
2. Zoetry Resorts – Where Wonder Blooms
Zoetry Resorts is a brand of all-inclusive wellness and spa resorts. The Emmy® and Telly award-winning campaign, “Where Wonder Blooms,” produced by Forge Apollo, uses the symbolism of a flower to represent Zoetry’s spirit, showcasing the shared experiences that define a stay at its resorts.
3. Visit Iceland – Join the AURORAs
In “Join the AURORAs,” Visit Iceland introduces viewers to the Alliance of Ultra Reliable Observers Ready for Aurora Spotting (AURORAs), a comical trio on a quest to see the aurora borealis in Iceland. On the campaign’s landing page, viewers can learn more about visiting Iceland and the Northern Lights and can even take an exam to join the AURORAs.
4. Breathless Resorts – Live in Full Color
Breathless Resorts is an all-inclusive resort brand. In their Live in Full Color campaign, produced by Forge Apollo, they use visual clips with vibrant colors to showcase the range of stunning experiences available at the resort.
The campaign won a Silver Telly Award in the General Travel and Tourism category, and a Bronze Telly in the Use of Color category.
5. Virgin Atlantic – Be a Rainbow in the Clouds
Virgin Atlantic is an international airline. Maya Angelou’s powerful words, “I’ve had clouds, but I’ve had so many rainbows,” inspired the “Be a Rainbow in the Clouds” campaign. The campaign videos feature archival audio of the poet and celebrate embracing the world and each other with an open mind.
Feeling Inspired? Create a Campaign With us!
Do these 2025 tourism campaigns have you feeling inspired? Plan more creative marketing with an award-winning tourism digital marketing and video production company, Forge Apollo. Our team is here to spark inspiration and creatively brainstorm to drive success with your next campaign. Reach out today to get started.
