Inspiration has always held center stage in tourism. On Instagram alone, there are millions of posts with #travelinspiration and #travelinspo. And nothing inspires quite like stunning visuals.
Forge Apollo’s Emmy® award-winning video production team has created captivating video content in the tourism industry for over a decade. We’ve made a lot of tourism marketing content and know better than anyone that sometimes the creative needs a refresh.
In this article, we’re bringing you some of our best tourism campaigns (in no particular order) to bring fresh inspiration to your content.
1. Live in Full Color
Client: Breathless Resorts (part of the Hyatt Inclusive Collection
In this campaign, we revamped and elevated Breathless’ brand personality to showcase its vibrant and inclusive spirit. We utilized color to demonstrate the wide variety of guest experiences. The wardrobe, set design, and color grading align to bring the various colors of the piece to life. We also created a custom music track that builds in energy to match our evolving scenes.
2. Enclave
Client: Hilton All-Inclusive
Hilton recently launched an all-new, elevated level of their all-inclusive experience. They partnered with Forge Apollo to create an asset showcasing the exclusive benefits of this new product tier. Our quick, two-day shoot at the Hilton Tulum property covered a wide array of scenes, locations, and buyer personas. We used this footage to build an asset that captures the essence of the Enclave level.
3. Where Wonder Blooms
Client: Zoëtry Resorts (part of the Hyatt Inclusive Collection)
We collaborated with Zoëtry Resorts on this brand-level campaign shot at their Cabo location. Our creative concept takes the viewer through a journey of unique offerings and experiences. This video uses a flower as a metaphor for the brand’s “spirit.” Throughout the piece, it travels across various buyer personas to illustrate guests’ connected and shared experiences at a Zoëtry property.
4. The Painted Bride
Client: Magic Gardens Philadelphia
This campaign takes an atypical approach to travel marketing, maximizing emotional impact to highlight the importance of preserving Philadelphia’s unique art culture. We created a Telly-award-winning mini-documentary about the work of famous Philly Muralist Isaiah Zagar. After buying the building, a developer scheduled Zagar’s largest mural in the city, The Painted Bride, for demolition.
This piece memorializes the mural and tells the artist’s story and the cultural significance of his work. It also unpacks what the loss of historical public art means for Philadelphia’s community. This campaign raised awareness and engaged the viewer to take action to protect the future of Philadelphia’s unique art pieces.
Create a Campaign that Inspires
Bringing fresh eyes and new points of view to a project is the best way to inspire creativity. The team at our creative agency in Philadelphia can be exactly that for your brand. We offer both video production and digital tourism marketing. So, we handle everything from concept brainstorming to content distribution. Our travel video production concepts engage and inspire audiences to visit your destination. Ready to get creative? Contact us today.
