Grow Your Business
Google Ads catch the right audience in the right moment, when they’re actively searching for your product or service. They deliver fast results, making them the perfect supplement to longer-term organic SEO and social media efforts. Contact Forge Apollo to learn how our Google Ads management can achieve fast results.
Google Ads go beyond traditional PPC (pay-per-click) ad formats. Multiple ad types and formats allow them to appear strategically to catch your target audience’s attention when it matters most.
These are text-based ads on the search results page for specific keywords.
Display ads are graphic ads that appear across the Display Network (websites, apps, Gmail, YouTube, etc).
These campaigns use goal-based automation to serve ads across all Google ads properties (Search, Display, YouTube, etc).
These ads appear above normal search results and feature local services, like landscaping or home improvement.
Video ads can run across YouTube and other Google video partner sites.
These campaigns specifically drive app installs and engagement across Google Search, Display, YouTube, and Google Play.
Previously known as Discovery ads, these ads use images, videos, and text across Gmail, YouTube, and Discover feeds to drive action.
These automated campaigns require minimal setup and are best for small businesses to quickly run ads.
After visiting a website, you might start seeing remarketing ads for it while browsing other websites.
Sponsored product listing ads appear when searching for products.
Forge Apollo targets our Philadelphia-based Google ads management to achieve your brand’s goals with this process.
First, we learn about your business, services, budget, and campaign goals. Then, we recommend the types of Google ads we think will deliver the best results.
Once we fully understand your brand and objectives, we’ll customize a Google Ads strategy to optimize your reach and engagement.
Next, we will create and launch the ads. We can provide any assets you need, such as copy, graphics, videos, animation, and landing pages.
Lastly, we will track performance, make optimizations, and provide reports on your campaign’s progress.
Reach Your Goals With Google Ads
Paid ads are one of the best ways to target your audience directly and achieve quick results. Forge Apollo can create a custom Google Ads strategy specific to your goals. Contact our Philadelphia marketing agency today to get started.
Pay-per-click advertising allows you to advertise on various digital platforms and only pay when someone clicks on the ad. Depending on the platform, you can target users based on income, location, interests, and more. This means you can target the right people for your brand at the right time to encourage conversion. Google Ads are one type of PPC ads, but some social media ads are also PPC. PPC ads work best with an optimized strategy, ad assets, and landing pages. Our PPC agency in Philadelphia ensures ads maximize ROI with strategic assets.
To create a Google Ads strategy, our team evaluates your brand’s audience, goals, and available budget. First, we recommend the optimal types of Google Ads for your business. If we think another PPC ad platform would be beneficial, we’ll also recommend that at this time. Then, we research the specifics, like keyword costs and audience targeting, to fine-tune setup and delivery. As part of this process, we can also recommend an appropriate budget if needed.
Google Ads uses a complex, automated competitive auction to place every ad. Depending on the ad type, an action like searching for a specific term or visiting a website will trigger an ad placement auction. During the auction, Google first filters the eligible ads. Then, it gives each eligible ad an “Ad Rank” based on its max bid, creative quality, ad rank thresholds, contextual relevance, and ad assets. Then, Google places the ads based on the Ad Ranks, and the advertiser pays when a user clicks on the ad.
There are several key performance indicators (KPIs) brands can use to evaluate the success of their Google Ads or PPC campaigns. Some of these include leads, conversion rate, click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS). Before starting any campaigns, Forge Apollo chooses KPIs and sets goals with your team.
When running a Google Ads or PPC campaign, you must consider two costs: the cost of setting up and managing the campaigns and the hard platform cost to run the ads. Hard costs can range anywhere from $100 to tens of thousands a month, depending on competition and your goals. The setup and management cost is typically a percentage of the hard cost budget or a flat monthly rate. Contact us, and we can tell you more about our pricing.
Depending on the type of Google ad, several targeting options exist. These include keyword targeting, audience targeting, geographic targeting, remarketing, and more. Our team can suggest the best ad placements and targeting options for your brand based on your audience, services, and goals.
Creating compelling Google ad copy and creative involves evaluating your audience, current best practices, and competitor assets. After evaluating these things, Forge Apollo’s team of expert copywriters, graphic designers, and video editors will craft the ideal assets for your campaign. Depending on the ad placement, our experts will adhere to strict asset size requirements.