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SEO & AEO

A New Era Of

Online Visibility

In the age of AI, potential customers have more ways than ever to find your brand. Traditional search engines and AI experiences are two of the largest. If your website hasn’t implemented SEO and AEO, you’re already behind.

Forge Apollo attracts your audience online with an integrated strategy. Contact our AEO and SEO agency in Philadelphia today to explore our packages.

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SEO vs AEO

SEO and AEO help search engines and AI models understand which topics your brand and content relate to. To stay visible today, brands need both traditional SEO and cutting-edge AI optimization strategies.

What is SEO?

Search Engine Optimization (SEO) involves optimizing your website and content to improve visibility in search engine results. It uses on-site optimizations, such as written content, user experience, and website speed, along with off-site optimizations, like local listings and backlinking.

What is AEO?

AI Engine Optimization (AEO), also called Answer Engine Optimization, ensures that AI models can easily understand your content. It emphasizes creating and distributing clearly structured, informative content to help your brand appear in AI-generated responses. Traditional SEO best practices form the base of AEO.

The AI Era

A New Strategy

At their cores, the bases of SEO and AEO are the same: create high-quality content that shows off your expertise and optimize it for machines to understand in context with your brand. The tactics to achieve these goals are so similar between search engines and AI engines that you can’t have one without the other. That’s why Forge Apollo’s services incorporate both SEO and AEO.

Stay Visible Online

Why You Need SEO & AEO

The way people discover brands is changing. Search engines are still the most-used, but AI is changing the way they work. Brands need SEO and AEO to stay visible and attract qualified customers. Other benefits include:

  • Visibility in AI & Search Engines
  • More Qualified Website Traffic 
  • Thought Leadership
  • Enhanced Customer Trust
  • Increased Brand Awareness
  • Get Ahead of Competitors
  • Better User Experience & Engagement
  • More Conversions & Sales

Our Process

SEO and AEO aren’t simple step-by-step processes, so a one-size-fits-all approach will not deliver the best results. However, below is a basic overview of our process to help you better understand our customizable services. 

Audit

​​First, we audit your online presence, AEO, and SEO digital marketing efforts. Our goal is to better understand your current visibility, identify problems on your website, and find other areas affecting your performance.

Immediate Fixes

After the audit, we create an action plan to resolve the pressing issues affecting your website’s AEO and SEO. These problems can include anything from improving your website’s speed to removing duplicate content or checking for consistency in online listings.

Ongoing Strategy

Because AEO and SEO are ongoing processes, after fixing immediate problems, our team will develop a long-term strategy to improve visibility. In many cases, this involves a content strategy to utilize your first-hand knowledge for online visibility.

Reach Your Audience With

Optimized Content

In the age of AI, content allows you to showcase unique insights and first-hand experiences that help your brand stand out to AI engines. To fill this need, Forge Apollo offers new packages including content such as the following, plus optimized posting and distribution.

  • Video Podcasts or Talking Head Videos
  • Short Video Clips for Social Media
  • Email Newsletters
  • Blogs
  • Press Releases
  • Content Offers & Whitepapers

Explore Our Packages

Let’s Talk

Help potential customers find your business. With AEO and SEO marketing, you can achieve your AI and search engine goals to increase visibility. Contact Forge Apollo today for AEO and SEO marketing in Philadelphia. 
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Frequently asked questions

AI is impacting SEO in two main ways. First, we are observing that new AI features in search engines reduce website traffic from search results. Second, users are increasingly turning to AI chats (like ChatGPT or Gemini) instead of traditional search. 

While this appears alarming, there is no need to panic. Searches impacted by AI have been primarily informational, meaning that users aim to learn something rather than purchase. This can impact organic traffic, but it hasn’t necessarily decreased leads or organic revenue. 

SEO is still critical to your strategy because it increases your visibility for people using traditional search. SEO best practices also translate well for AEO, which helps your brand appear in AI features.

AEO (Answer Engine Optimization or AI Engine Optimization), GEO (Generative Engine Optimization), and AIO (AI Optimization) all relate to optimizing your brand for AI visibility and citations. Our team monitors industry updates and training to implement innovative best practices for our clients.

We tailor your SEO and AEO strategy to fit your goals. Some possible components include content creation in various formats, technical optimization, keyword research and usage, content updates, additions, or removals, internal and external linking, website design updates, and setting up local listings. 

SEO and AEO are long-term, ongoing strategies. The timeline of results depends on your goals and other factors. Some brands can see short-term wins within a few months, but larger progress could take six months to a year. AI features are rapidly evolving, which can make AI-specific wins happen faster.

AEO can complement the rest of your marketing strategy by optimizing your content for AI engines. For example, you can align your PR strategy to give AI more context about your brand, or develop an informational podcast to provide information with your first-hand experience.

Keywords are terms or phrases that users type into search engines, like Google, to find information. We evaluate search volume, competition, intent, and relevancy when advising which keywords a brand should optimize for.

The cost of SEO and AEO varies depending on your approach. However, working with an agency like Forge Apollo can be more cost-effective than taking on efforts in-house. We combine tools, expertise, and labor into one convenient cost. 

Because SEO and AEO are long-term strategies, your budget should be one you are comfortable with for at least 6-12 months.

While ROI can vary, the results are primarily positive. Working with an experienced agency, like Forge Apollo, is a great way to maximize ROI. We offer services at scale, so they cost less than in-house solutions. One effective AEO and SEO strategy can attract limitless leads without extra costs. Plus, your business only needs to pay for the service. No additional money is given to a platform to run a campaign or promote content.

Several KPIs (key performance indicators), such as organic traffic, rankings, and leads, evaluate the success of an SEO campaign. Before implementing an SEO strategy, we will work with your brand to agree on appropriate KPIs.

Several KPIs can indicate the success of an AEO strategy, but the most important ones depend on your goals. The most important KPIs are likely leads and total ROI, but metrics like Brand Visibility and Share of Voice matter as well. The development of new AI performance tools gives us new KPIs to measure over time.

Organic traffic has historically been a primary KPI for SEO. Simply put, it’s the number of website visitors coming from a non-paid link on a search engine. While it’s still important to consider organic traffic, factors like engagement rate, revenue, and conversions are becoming more important in the age of AI.

SEO writing involves creating written content for a website to benefit SEO efforts. Under Google’s guidance, our team does not advise brands to develop content strictly “for SEO.” We partner with brands to produce valuable and engaging content for their audience while also benefiting SEO.