There’s no doubt that video is necessary for tourism marketing in 2025. But how can you get the highest impact? Let’s check in with the data.
Video quality affects brand trust for 91% of people, so focus on creating high-quality content. However, 88% of consumers value authenticity when choosing brands to support, so the content needs to be relatable and authentic.
UGC (user-generated content) is a great way to show authenticity, but it isn’t usually high-quality. Mixing it with your produced content can increase engagement by 28%. To learn how to integrate UGC, check out our guide on integrating UGC into travel marketing strategies.
For now, let’s focus on how you can add more authenticity to your high-quality content to drive bookings. Here are three ways to use high-quality videos in a high-impact way from Emmy® Award-winning travel video production company Forge Apollo.
1. Tell Real Stories
UGC isn’t the only way to share guest stories when marketing for travel and tourism. Hospitality brands can drive high-quality production that tells genuine stories.
For example, Secrets Resorts filmed a campaign with Forge Apollo called “Be More Connected,” highlighting how love and connection are at the heart of the Secrets experience. Real couples stopped in Philadelphia’s LOVE Park to discuss their love stories and connect.
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2. Align Actors With Your Target Audience
Choose actors who align with your audience to authentically connect with them in your tourism marketing videos. If you serve multiple audiences, ensure your content has actors who reflect each one.
For example, ICONA Resorts serves young families and couples of all ages, so its video content features actors of diverse age ranges and family statuses.
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3. Stay True to Your Brand
Stay true to your brand’s personality to bring authenticity to your tourism marketing videos. When highlighting the amenities or experiences at your destination, show them through your brand’s voice instead of simply showing them. Guests will be more likely to book if they feel like they’re connecting with you.
For example, Forge Apollo created videos for Breathless Resorts and Zoëtry Resorts. Both videos highlight some of the many experiences a guest can have at the all-inclusive resorts. However, each video’s tone and storytelling techniques are wildly different to show off each brand’s authentic personality.
Breathless Resorts’ bold, vibrant, and energetic video reflects the brand’s experience of living life to the fullest.
Zoetry Resorts’ visuals are softer and more dreamy. They use the flower motif as a metaphor for the brand’s value of shared experiences.
Drive More Bookings With Your Video Marketing
Travelers crave authenticity. Make your high-quality videos impact your bookings more by infusing them with your brand’s authentic personality. Forge Apollo offers Emmy® Award-winning travel video production. We’d love to brainstorm how to use more authenticity in your video marketing. Reach out today to start the conversation.
