PHILADELPHIA, PA—Forge Apollo is excited to share that it recently completed a hero video for SELF Inc., a 501(c)(3) human services agency. The Forge Apollo team completed the project, valued at $15,000, for free as part of the company’s annual pro-bono program. SELF Inc. will use the video for years to come to support its mission of supporting unhoused individuals in Philadelphia.
SELF Inc.’s Director of Human Resources, Frank Richardson, reached out to Forge Apollo with video needs in the spring of 2024. Due to the non-profit’s limited funds, Forge Apollo’s team recommended Richardson apply for the Pro-Bono program. Out of all the program applicants, Forge Apollo chose to move forward with SELF Inc.’s project because of the organization’s powerful mission and the impact a video could have in spreading its message and supporting what they do.
Forge Apollo started video production in the fall. The goal was to focus on SELF Inc.’s new core values and explain its mission, services, and goals through these values. With help from SELF Inc.’s Director of Communication, Sharyn Flanagan, the production team filmed key directors and participants at two of its sites and Love Park. The post-production team then used this footage in combination with pre-existing assets and custom text animation to create the final video structured around the new core values.
The video premiered to an audience of donors at the inaugural SELF In The City Gala in an effort to drive more funding to the non-profit. In a Facebook post after the event, SELF Inc. stated, “A heartfelt thank you to Forge Apollo, an award-winning production company, for their incredible work in capturing our mission through this professional video — created pro bono! We are deeply grateful for their support in amplifying our message.”
501(c)(3) organizations in the Philadelphia area interested in Forge Apollo’s Pro-Bono Program can apply at https://forgeapollo.com/forge-gives-back/.
About Forge Apollo
Forge Apollo is a dynamic team of innovators, storytellers, and problem solvers. They merge award-winning video production with strategic digital marketing expertise. Specializing in website design, SEO, branding, email marketing, social media, and more, Forge Apollo develops comprehensive strategies that help clients outperform competitors. Whether serving B2B, B2C, or industries like tourism, they drive brand awareness and lead generation while creating engaging content that captures audiences’ attention. Learn more about Forge Apollo’s digital and video services and pro-bono program at https://forgeapollo.com/.
About SELF Inc.
SELF Inc. is a dedicated 501(c)(3) nonprofit organization committed to addressing the pressing issue of homelessness in Philadelphia. The agency’s work is deeply embedded in its core values of Integrity, Accountability, Compassion, Dignity, and Respect, ensuring that every individual served receives not only reliable support but also the compassionate care they deserve. Through a variety of supportive services and resources, SELF Inc. strives to motivate individuals on their journey toward self-sufficiency, helping them secure permanent housing and a stable future. For more information about SELF Inc.’s impactful mission and opportunities for involvement, visit https://www.selfincorp.org/.
