- Website development
- SEO
- Copywriting
- Video production
The Challenge
As a new company, Cremation Air needed to establish an online presence through a website and develop tools to promote its services to a network of funeral directors.
Multiple Purposes
Like most brands, the website needed to assist with marketing and sales efforts. However, it also needed to provide a place for their clients to access tracking of their scattering process.
Multiple Audiences
Cremation Air also needed the website to speak to two audiences. Their first audience would be funeral directors, with the eventual plan to also market directly to consumers.
Sensitive Topic
As part of the funeral profession, Cremation Air required copywriters who could handle sensitive topics related to remains and memorials.
The Solution
New Website
Forge Apollo’s website designer selected a range of designs that aligned with Cremation Air’s preferences and goals. Cremation Air chose their favorite, and the website team moved forward with developing the site and applying branding, imagery, copywriting, and SEO optimization.
Copywriting
The minds behind Cremation Air had previously worked with Forge Apollo on another business website in the funeral profession, Answering Service for Directors. Therefore, our copywriters were already aware of the sensitivities required in their copy. From there, we crafted custom copy for each page of the website to explain their mission, processes, and connect with each audience.
Video Production
We created an impactful video to show the emotional impact of Cremation Air’s services. In it, a daughter decides to have her mother’s ashes scattered over the ocean after reflecting on how her mother always told her that “only the ocean is large enough to hold my love for you.”
The Impact
With these new materials, Cremation Air was able to start connecting with its network of funeral directors to earn business. Plus, with Forge Apollo as an ongoing partner, Cremation Air has a resource to get more marketing and sales assets and update its website as the business grows.
Establish Your Brand
The early days of a new brand are critical. Contact Forge Apollo to start yours with effective marketing and sales materials.