Case Study
DāSTOR offers data center solutions for enterprise brands. After a few years of growth, the company needed a website that better reflected its expertise. By combining our website development, copywriting, video production, and photography services, Forge Apollo provided an on-brand website.
DāSTOR originally created a quick website to promote its product offerings. However, after a few years of growth, the design and copy didn’t portray the team’s expertise or direct, consultative approach to solutions.
The website also lacked engaging visuals, and the design was not optimized for user experience or SEO.
Forge Apollo combined our website and video production services to provide an end result that perfectly reflects DāSTOR.
Our website designer provided a range of design options suited to the business technology industry, and DāSTOR picked the one they felt best represented the brand.
We wrote copy centered around DāSTOR’s expertise, differentiators, and consultative nature rather than simply listing product information. Strategic calls-to-action encourage progress through the sales funnel.
We built the site for performance, focusing on user experience, security, and search engine optimization (SEO).
To bring the DāSTOR brand to life, we did a one-day video shoot and created a banner video, headshots, and general imagery of their team in their facilities. We used this content throughout the website to customize the feel.
We also created an animated video to speak to their clients’ pain points and explain their data storage solutions.
Has your brand changed over the last few years? Does your website still accurately reflect it and support your goals? Contact us today to start planning your next website.