Case Study
Dimension Ortho is a biotech startup offering lightweight and comfortable 3D-printed casts. To expand, the brand needed a new website redesign to better establish its product and processes with two separate audiences: patients and medical professionals. Forge Apollo crafted an on-brand website with sophisticated visuals, copy, and an improved structure to support Dimension Ortho’s growth goals. Read on to discover how we accomplished this
Increase in Organic Impressions
Increase in Organic Clicks
Dimension Ortho’s previous website did not establish the credibility, excitement, or explanation a biotech startup requires. This, and the lack of visibility due to no SEO optimization, was an obstacle to the brand gaining traction in the market. The outdated design didn’t match the branding and made it hard for each audience to find information relevant to them. Plus, the lack of information and visuals made it hard to understand the product and process.
Overall, the lackluster design didn’t reflect the brand well and was hindering its growth goals.
The new website design drives brand awareness and trust with both of Dimension Ortho’s target audiences. Elements throughout the site guide each audience to the information they need. It’s on-brand and modern, with elements that echo the cast’s design. Videos, animations, and strategic copy clearly explain the cast’s selling points and how it’s made. Plus, the website highlights information like research and certifications to give the brand more credibility.
Like any Forge Apollo website, it also includes SEO optimization and ADA compliance.
The new website has been a key piece in Dimension Ortho’s continued company growth, serving as a solid platform for the brand to advance its mission.
Dimension Ortho’s organic impressions on Google increased 895% year over year when comparing a quarter of data (April 23-July 23, 2025 vs the same period in 2024). There has also been steady growth in impressions since the site launched.
Dimension Ortho’s organic clicks on Google increased 185% year over year when comparing a quarter of data (April 23-July 23, 2025 vs the same period in 2024). There has also been growth in clicks since the site launched.
Since the site’s launch, there has been a steady increase in organic traffic.
