The Challenge
Essintial’s biggest goals were creating a better online presence, strong messaging, and improved collateral.
Inconsistent Messaging
One of Essintial’s biggest challenges was its inconsistent messaging across its website and printed collateral. The lack of consistency made it difficult for potential clients to understand who Essintial was and what solutions the brand offers.
Outdated Website
Essintial’s outdated website did not help its online presence. The inconsistent messaging, outdated design, and slow loading speeds provided a poor user experience. A lack of SEO (search engine optimization) also stunted online visibility. We discovered this during a marketing audit.
The Solution
Forge Apollo started with a marketing audit and then implemented solutions based on our findings.
Marketing Audit
We conducted an in-depth audit of Essintial’s marketing efforts through our discovery, audit, and strategy process. This process involves having experts in each area of the marketing discipline analyze the brand’s efforts and create a new marketing strategy.
We made a number of suggestions to improve Essintial’s presence, and the brand decided to move forward with the following to improve its website and messaging.
New Website
The majority of issues revolved around the website, so we created a new one.
New Website Design & Development
We created a custom design that better reflects the brand and built it out with user-experience optimized development.
Custom Copywriting & SEO
We wrote custom copy around new messaging to clarify Esstintial’s offerings. All copy was optimized for the user and SEO.
Hero Video
We created a hero video to help establish the messaging of who Essintial is.
