Case Study
Forge Apollo is a digital and video marketing agency in Philadelphia. One of our services is creating assets for organic and paid social media. As our team was creating videos for Meta Stories and Reels, we noticed a lack of design templates for “safe zones” that include where it’s safe to place text on reels and stories with full visibility. We immediately recognized it as an opportunity for a content offer and created the templates as well as an accompanying blog post. Seven months after launching the content offer, we achieved the following.
Increase in General Website Traffic
Offer Form Submissions
Increase in Organic Engaged Sessions
Our team is always on the lookout for valuable content offer opportunities because we ultimately want to provide value to our audience. Here’s how we made this one such a success.
The idea for this content offer came organically to us, as we found an information gap online. When a brand wants to start content offers, we suggest considering what can you share that others aren’t already sharing.
Next, our graphic designer created the templates we wanted to offer. In addition to the templates, there wasn’t much information available online about Meta Stories and Reels Safe Zones. So, we also wrote a blog post on the topic.
Finally, we got the offer out there by adding it to relevant service pages and blogs throughout our website, posting the new blog we wrote, and posting about it on social media.
Seven months after posting the blog and content offer, we achieved the following results.
Organic traffic for the website as a whole rose by 153.63%, and overall website traffic rose by 103.93%.
272 form submissions came through the content offer download form. 189 of those were new contacts for our system, and 83 were returning contacts.
The blog post related to the content offer has achieved first-page rankings (positions 1-10) for keywords related to Meta, Facebook, and Instagram safe zones.
If you want to build your contact list by providing value to your audience, a content offer may be the right choice. Contact us today to discuss ideas for creating valuable content that drives results for your website.
Are you experiencing any pain points related to HubSpot? Forge Apollo helps our clients get more value out of their HubSpot subscriptions by offering onboarding, consulting, training, and email marketing services with the platform. To learn more or request our services, contact us today.