Case Study
SoftLite Windows is a replacement window and door manufacturer that serves distributors throughout the US. Part of their organic marketing strategy involves attracting homeowners to their website and funneling those leads to their distributors. SofLite launched a blog to help with these efforts but hosted it on HubSpot rather than their WordPress website. This put the blog on a subdomain, which can hinder organic traffic for a use case like this. In an effort to increase SoftLite’s organic blog traffic, Forge Apollo moved the blog from HubSpot to WordPress so it could live on the same domain as their other website content. As a result of these efforts, in the year after moving the blog, it achieved a 27% increase in traffic.
Keep reading to learn how we accomplished this!
increase in traffic
While subdomains aren’t necessarily bad for SEO, they’re not ideal for an application like a blog. Google often treats subdomains as a separate entity from the main site. This is not ideal for blogs because they lose out on the authority (and other helpful SEO signals) from the primary site.
So, our strategy was to move the content from the HubSpot subdomain (blog.soft-lite.com) to the primary domain (soft-lite.com/blog).
Forge Apollo’s team moved each individual blog post from HubSpot’s platform to the blog on SoftLite’s WordPress website. This included moving written content, images, and metadata.
While we did replace internal links with the links for the new blogs, we also set up redirects to ensure a positive user experience if any links were missed.
Comparing year-over-year data, the number of views on SoftLite’s blog increased by 27%, from 18,069 views from September 2021 to October 2022 to 22,963 views in the following year.
SEO is more than on-page optimization, and the Forge Apollo team understands that. Whether it’s adjusting the structure of your site or setting up local listings, we’re here to help you improve your SEO and earn more organic traffic. Contact us today to discuss your goals.
Are you experiencing any pain points related to HubSpot? Forge Apollo helps our clients get more value out of their HubSpot subscriptions by offering onboarding, consulting, training, and email marketing services with the platform. To learn more or request our services, contact us today.