Case Study
Mike Ciunci came to Forge Apollo with the goal of becoming the go-to real estate agent in West Chester, PA. Mike wanted to get his name out there organically to inspire conversation and awareness. Forge Apollo crafted a strategy to “soft sell” Mike by creating community-oriented video content that generates local buzz and solidifies his name with West Chester. Within one year of launching this content, Mike’s business increased by 35%. Forge Apollo has continued this strategy for the last seven years, earning local buzz and name recognition.
of YouTube & Social Views
Increase in Business
Our video content strategy for Mike centers around “Local Lowdowns.” These videos each highlight a business within West Chester with local interest behind it. These can include popular spots, new businesses, or ones with a powerful story.
Forge Apollo and Mike create these videos at no cost to the business. Each video aims to generate local buzz by highlighting the business and its story, including interesting facts or features and interviews with business owners.
The key to this strategy is “soft” selling. None of these videos overtly comes off as a commercial for Mike’s real estate services. He appears in the video to introduce the business, and his logo appears at the end. But that’s it.
We let the content naturally show his deep connection to the West Chester community without overt advertising.
Video distribution is organic and aligns with the natural strategy of the content itself. Our team posts the videos on Mike’s YouTube channel, his website, and his social media channels. But they are not backed by spend or positioned as ads.
Video distribution is organic and aligns with the natural strategy of the content itself. Our team posts the videos on Mike’s YouTube channel, his website, and his social media channels. But they are not backed by spend or positioned as ads.
Increase in Business
Within one year of working with our team, Mike Ciunci reported a 35% increase in his business.
By highlighting the local community instead of himself, Mike built buzz and a sense of connection with the community. This helped to solidify him as a go-to real estate agent for homes in West Chester, PA.
After starting work with Forge Apollo, Mike Ciunci said:
My team and I have contracted with Forge Apollo over the past year, and my business has increased 35%. Ryan and team are skilled in turning your ‘idea’ into a perfectly crafted message to the world through video. I couldn't be happier with Forge Apollo. If you are looking to set yourself apart from your competition, I highly suggest utilizing the skill of this company. The ROI is absolutely amazing.
Do you want to build more recognition for your business in your local area? Forge Apollo can create specialized content that “soft-sells” your brand. Contact us today to learn more.