- New Custom Website Build
- Branding (Logo, Fonts, Colors)
- Professional Photography & Videography
Increase in Average YouTube Views Per Episode
Increase in New Instagram Followers
Increase in Instagram Reach
Increase in Instagram Interactions
Increase in LinkedIn Engagement
The Challenge
As a stand-alone hotel without the backing of a parent brand, Oceana by the Sea needed to create its own unique identity. The owners envisioned an elegant, coastal retreat but lacked the expertise to translate that vision into a clear brand and compelling online presence. Without a clear identity, they risked blending in with the competition and missing early booking opportunities.
The Solution
Choosing an Experienced Team
Forge Apollo has plenty of experience in the travel and tourism industry. We even have experience with other boutique Jersey Shore hotels, the Grand Victorian and ICONA Cape May. So, not only could we provide marketing expertise, but we could also offer general input on competitive hotel offerings.
Brand Identity
We partnered closely with the Oceana team to craft a complete brand identity that captures their vision of “coastal elegance.” This includes:
- Logos
- Fonts
- Colors
- Brand positioning statement
- Audience
- Tone of Voice
- Tagline
Custom Website
Our team designed and developed a custom WordPress website with every element, from copywriting to SEO, establishing Oceana’s brand and driving direct bookings. We integrated their Cloud Beds booking engine for a seamless guest experience.
Imagery & Video
To bring the brand to life, we produced a suite of lifestyle imagery and a hero video that captured both the property and the surrounding area. We used these assets across the website and marketing materials to immerse potential guests in the Oceana experience.
Welcome Card
We designed a custom welcome card for guest rooms, ensuring every touchpoint reflected Oceana’s new brand standards.
The Impact
Thanks to a cohesive brand identity and targeted marketing assets, Oceana by the Sea enjoyed a strong opening and continues to attract guests. Forge Apollo remains a trusted partner for ongoing creative and strategic advice.
Happy Client & A Successful Launch
“Forge Apollo has been an incredible partner from the very beginning of our brand journey…From brand development and website design to stunning video production, the entire Forge Apollo team brought creativity, strategy, and professionalism to every step of the process.
As hospitality marketing experts, they truly understand our industry and what it takes to stand out in a competitive market. They created a website that not only captures our brand perfectly but is also delivering exceptional results. Our direct website bookings are now outperforming the OTAs, which is a huge win for our business and exactly what we were hoping to achieve.”
– Robert & Jackie Stolz