- Brand Naming
- Branding (Logo, Fonts, Colors)
- Website Development
Increase in Average YouTube Views Per Episode
Increase in New Instagram Followers
Increase in Instagram Reach
Increase in Instagram Interactions
Increase in LinkedIn Engagement
The Challenge
The Solution
Brand Name
Forge Apollo helped the brand create a name that’s strong and service-forward, subconsciously aligning it with its competitors. After multiple rounds of brainstorming and narrowing down the scope, they chose the name ServiceForge.
Logo
ServiceForge needed its own logo, so Forge Apollo created one with all of the variations needed for marketing assets. The new logo features an “S” and an “F” for ServiceForge, along with a Wi-Fi symbol to tie to the technology sector.
Supporting Branding Standards
To help guide their marketing efforts, we created a set of branding standards, including fonts, colors, and messaging guidelines, in addition to the name and logo.
Website Design
Our website designer selected a design that fits the software industry and has plenty of features to showcase ServiceForge’s key features. Then, we customized it with ServiceForge’s new branding and imagery from their software.
Website Copy
Forge Apollo wrote custom copy that highlights ServiceForge’s key features and positions them as a solution for small to medium-sized businesses.
Search Engine Optimization
Both the website copy and the technical build incorporated key queries and best practices to optimize the site for online visibility.
The Impact
With better branding and its own website, ServiceForge was able to properly promote its service software solution to its target audience.