Case Study
The Point is a chain of Tiki bars on the New Jersey Shore that open seasonally during the summer. They offer food, drinks, live music, and events in a tropical atmosphere. As a seasonal business, it’s important to promote their brand during peak months. Forge Apollo runs multiple ad campaigns for The Point each summer, targeting brand awareness and traffic to the website, which features its locations’ info, menus, and event schedules. After our first summer of running ads, our team used performance data and new business goals to adjust the campaigns.Â
Impressions
Increase in Impressions YoY
Link Clicks
We re-designed The Point’s website to better represent their brand and make it easer for users to find what they need. It clearly outlines the brand’s different locations, hours, and links to their menus. Each location also has an interactive event schedule on its landing page so users can easily see what live entertainment or other events are taking place. Strategic copy and bold headings combine with vibrant visuals to make the brand’s selling points clear throughout the site.
The imagery in this campaign needs to capture The Point’s energy, events, and offerings. To capture this content, we completed multiple still imagery and video shoots, which allowed us to create custom videos and graphics.
Does your business need a boost in brand awareness? Forge Apollo can create an ad campaign customized to your brand’s goals and audience. Contact us today to get started.
