At Forge Apollo we believe every business has to look at themselves as a video content publisher because, frankly, the single ad campaign is dead. When thinking about the impact we can make for your company our approach considers the long tail of your business — the opportunities video content brings you now, two to three months from now and even two to three years from the time we post it.
As devices change, so does the way people consume content and consider their purchases. Recently, we discovered that upwards of two-thirds of people who start shopping on one device finish on another. This means we need to find a way to engage these people at multiple stages of the sales funnel before they may be willing to convert. Currently, there is no better way to capture attention this way than with native video content.
Evolution of the Bikini
We wanted to showcase the gorgeous beach settings at Breathless Resorts and Spas by showing off the history of one of the resorts most frequent guests: the Bikini!
With the help of social influencer and model Amanda Cerny we worked with Breathless Resorts & Spas to create the short video Evolution of the Bikini, which garnered over 22 million combined views on Facebook and Youtube and was featured in Sports Illustrated, Cosmopolitan, Buzzfeed, AdWeek, Playboy, the Huffington Post and many other premium outlets.
Co-Founder Gabe Michael made a quick video on Forge Apollo’s thoughts about the “YouTube Ad Crisis” and how we are handling the situation. The following are a few talking points from the video:…