At Forge Apollo we believe every business has to look at themselves as a video content publisher because, frankly, the single ad campaign is dead. When thinking about the impact we can make for your company our approach considers the long tail of your business — the opportunities video content brings you now, two to three months from now and even two to three years from the time we post it.
As devices change, so does the way people consume content and consider their purchases. Recently, we discovered that upwards of two-thirds of people who start shopping on one device finish on another. This means we need to find a way to engage these people at multiple stages of the sales funnel before they may be willing to convert. Currently, there is no better way to capture attention this way than with native video content.