91% of businesses use video for marketing, but are they missing out on other use cases? Corporate video production is a powerful tool that your training, sales, support, and recruiting teams can also benefit from.
Forge Apollo provides corporate video production in Philadelphia and other areas. The brands we work with use corporate video to reduce onboarding time, standardize brand experience across locations, and improve employee retention, not just drive clicks. In the article, we’re sharing our top corporate video ideas that aren’t for marketing.
6 Ways to Use Videos for Training
One of the most useful but least popular use cases we see is corporate training videos. In fact, clients who use these videos shorten new-hire ramp time and reduce repetitive training. This is especially helpful for multi-location brands, where a single consistent video can replace dozens of disconnected training sessions.
Let’s explore the different ways video can support your training process.
1. Process Training
Training videos are the easiest way to demonstrate repeatable processes to employees. For example, we created this onboarding video to train our editors on creating a specific type of video asset.
2. Systems and Tools Training
Walkthroughs of critical software and tools visually train employees while providing a reference for them to consult when they have questions.
3. Safety and Compliance Training
If you work with strict standards such as OSHA or HIPAA, a training video can teach new employees (or refresh tenured ones) how to apply those standards in your workplace.
4. Company Messaging Training
Whether you’re a large brand working across departments or a small brand growing your team, you can use videos about your brand messaging to keep all employees on the same page.
5. New Offering Training
Bring your team up to speed on a new offer or program with a quick video. Forge Apollo created this video for Insomnia Cookies to share with their locations when they introduced Cookie Magic.
6. Partner Enablement
If you work with partners or dealers, video content is an easy way to educate them on your offerings and resources. Forge Apollo created this video for SoftLite’s dealer network, highlighting its dealer training program.
4 Ways to Use Videos for Sales & Support
Corporate video production makes the sales and support process more engaging. Done well, these videos deflect common questions and free your team to handle higher-value conversations.
1. Sales Introductions
Skip the boring spiel and introduce your brand with an engaging video. For example, Forge Apollo includes this video in all of our sales proposals for busy decision makers who don’t have time to read an introduction.
2. Product Demos
We’ve seen product demos or overview videos perform well for clients with feature-heavy offerings. For example, this video helped Castle Windows highlight all of the selling points of their replacement windows.
3. FAQ/How-To Videos
Save your support team time by covering FAQs and key how-tos in video format. For example, we created this video to explain why and how to register SoftLite purchases for their warranty.
4. Expectation Setting
Clear expectations are the key to success. Set expectations before a sales call or service by creating a video that covers the process, like this one we created to outline Crumdale’s onboarding process.
4 Ways to Use Videos for Recruiting & Culture
Before you can train your team, you need to attract and retain a good one. These corporate video ideas improve candidate fit and reduce early-stage churn.
1. Culture & Event Videos
Set the stage for who you are by creating video content to establish your culture or recap an important event, as we did for GMH Communities in this video.
2. Employee Testimonials
Your employees are your best advocates. Share their feelings with employee testimonial videos, as we did in this Main Line Health Moments series.
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3. Employee Profile Videos
Help potential employees envision their career journey with you by sharing employee profiles. We created this video for Volaris that follows the story of one employee’s career.
4. Employee Recognition
Recognizing your employees’ good work in a video makes current employees feel appreciated and shows potential employees how you would value them.
Corporate Video Production in Philadelphia
Across training, sales enablement, support, and recruiting, the takeaway is the same: video makes complex information easier to understand, repeat, and scale. Are you ready to improve your operations and sales with corporate video production? Our Philadelphia-based team is here to help.
Most brands start with one video in each category and expand to a full library over time. Not sure where to start? We’ll help you identify the two to three video ideas that will have the biggest impact over time. Reach out to schedule a time to talk.
