A great ad can earn the click, but it takes a great landing page to earn the conversion. PPC landing pages are designed to convert visitors into leads or customers with a single clear call to action.
The website design and PPC experts at Forge Apollo are here today to tell you about how high-converting landing pages can help Philadelphia businesses get more from every ad campaign.
Landing Page Dos and Don’ts
At Forge Apollo, we know what goes into a landing page that gets results. For example, our Delco Solutions landing page keeps the message focused, uses clear calls to action, and gives visitors the information they need to take the next step. These are simple things you can use on your own PPC landing pages.
Let’s dive into crucial landing page dos and don’ts to keep in mind.
Do: Focus on One Action
Before creating a landing page, settle on a single call to action on the page.
A study by Unbounce found that landing pages with a single call to action have an average conversion rate of 13.5%, whereas pages with 2-4 links only convert at 11.9%, and those with five or more only convert at 10.5%.
Don’t: Distract the User
Similarly, don’t distract the user from that single CTA. There should be no header navigation on the page because the user should only have the option to stay on that page. There should also be no internal or external links that take them away from the landing page.
Do: Match Your Ad
Your landing page should continue the message from your ad. If someone clicks an ad about video production, they should land on a page about video production, not another service.
For example, if Forge Apollo ran an ad about our award-winning video production team, it wouldn’t make sense to link to a landing page about our website designs.
Don’t: Forget About the Design
Website design can also affect how people view your business. According to G2, 48% of users say website design is the most important factor in determining a business’s credibility. A clean, professional landing page can help build trust from the moment someone arrives.
A clean, professional design helps create a strong first impression and makes your offer easier to understand.
Do: Pay Attention to Loading Speed
The conversion rate for sites that load in one second is three times higher than for sites that load in five seconds.
Fast-loading pages keep visitors engaged and improve the chances they’ll take action.
Do: Build Trust
Unbounce also found that pages including social proof had higher conversion rates. These signals build trust with users and can include reviews, customer photos, and user-generated content.
Don’t: Forget to Test Pages
Optimizely analyzed more than 127,000 landing page tests in 2024 and found that only 12% produced a winning result. Test different CTAs, designs, and messaging to see what works best.
Landing Page vs Website
Websites and landing pages play an important role in your marketing strategy, but they’re designed for different purposes.
A website gives visitors information about your business, services, and brand. A landing page supports a specific marketing campaign by encouraging one action, such as requesting a quote or scheduling a consultation.
At Forge Apollo, our Philadelphia web design team creates websites and landing pages that work together to generate more leads.
Search Landing Pages vs PPC Landing Pages
Not every landing page is built the same way.
Search landing pages are designed for SEO. They target specific keywords, attract organic traffic, and encourage visitors to explore your website.
PPC landing pages support paid advertising campaigns. They reinforce the ad’s message and keep visitors focused on completing one action.
What Are the Key Components of a Landing Page for Ads?
A successful PPC landing page makes it easy for visitors to understand your offer and take the next step. Key elements include:
- A clear headline and a relevant image that grabs attention.
- A strong call to action that tells visitors what to do next.
- Features and benefits that explain the value of your offer.
- A product preview, case study, or example that shows what visitors can expect.
- Testimonials or reviews that build trust and credibility.
PPC Landing Page Designers in Philadelphia
Your landing page can make or break a PPC campaign. A well-designed page helps turn ad clicks into qualified leads and makes the most of your advertising budget.
Forge Apollo combines PPC management and web design to create high-performing landing pages for businesses throughout the Philadelphia area. Contact our team today to build landing pages that turn more ad clicks into customers.
