In our years of experience, the Forge Apollo team has used various email marketing tools. We’ve found HubSpot’s marketing email capabilities to be some of the most robust on the market.
How can your brand use HubSpot email marketing to its maximum potential? As a HubSpot agency partner in Philadelphia, Forge Apollo has a lot of experience with this. Today, we’re diving into the best ways you can use HubSpot marketing emails to reach your audience.
What Are HubSpot Marketing Emails?
HubSpot marketing email tools allow you to create formatted emails with informational, promotional, or educational content for a bulk audience. HubSpot also has sales email tools, allowing sales team members to reach out to others in a sales context. But today, we’re focusing on marketing emails and ways brands can use them.
When you create an email in HubSpot, you can create either a regular or an automated email. Let’s discuss ways you can use both in your email marketing.
3 Ways to Use Regular Email Blasts
Regular HubSpot marketing emails are emails intended to be sent out once. You can save that same format to use repeatedly, but that exact email will only go out once.
1. Newsletters & Announcements
Share a periodic newsletter or send out exciting announcements like product launches. Newsletters can be informational about your brand, share educational content, or do a combination of the two.
2. Promotions
Send special, limited-time sales, offers, and coupons to your mailing list.
3. Event Invites
Invite your contacts to attend an event, like a fundraiser or webinar.
5 Ways to Use Automated Emails
Build an automated HubSpot marketing email and publish it. Then, based on triggers, workflows will send that email to anyone who meets the triggering criteria.
1. Responses to Forms
HubSpot forms have a “simple workflow” action that automatically sends an email to a contact after they fill out a form. Use this function to thank someone for filling out a form, welcome them to your mailing list, share a content offer, and more.
2. Reminders & Time-Sensitive Emails
Through simple workflows in deals and normal workflows, brands can send contacts key reminders and other time-sensitive communications. For example, when you move a deal to the “appointment scheduled” stage, you could send a reminder to the contact for the scheduled appointment. Or, send a “welcome” email to someone who just signed on as a customer with important information about working with you or using your products.
3. One-Time Automated Campaigns
If you want to send out a one-time email campaign that includes multiple emails, you can do so through automated workflows. These workflows allow you to customize the time between emails and differing follow-up actions based on a contact’s activity.
For example, Forge Apollo promoted a winter flash sale. Our campaign sent out multiple reminder emails before the sale’s deadline. We used the workflow tool to send extra reminders to contacts who seemed interested in the campaign and to stop sending reminders when someone booked a meeting.
4. Nurturing Campaigns
Combining email automation with inbound nurturing campaigns can help fuel your funnel. Nurturing campaigns help to move contacts from one stage in their buyer’s journey to the next.
For example, if someone signed up for your email list but has yet to book an appointment or make a purchase, you could automatically send them an email campaign with more information about how your solution can address their pain points.
5. Automated Promotions
Automate promotions to reach your audience at the right moment and drive sales.
For example, send a birthday offer on their birthday or a special discount if they check out with an abandoned cart.
Helpful HubSpot Marketing Email Features
HubSpot email marketing tools also have a few other helpful features that come in handy with email marketing strategies.
- Smart Content – This allows you to dynamically swap out sections of your email (like whole paragraphs and images) based on information about a contact.
- Personalization Tokens – Personalize copy with smaller pieces of information about a contact, such as their name, company name, and more.
- AI Content (Kind of) – If you’re feeling stuck, AI-generated subject lines, preview text, and email copy can help you get started. Note: AI content works better as a starting point than as the final copy. We haven’t liked any AI-generated email content enough to use it without heavy editing.
Find Help with HubSpot Email Marketing
HubSpot’s email marketing tools are quite powerful. However, it’s worth noting that it’s on the more expensive end of email marketing tools. Determining how to get the most value out of the cost can be intimidating. Forge Apollo is a HubSpot agency partner in Philadelphia that is happy to help. We provide HubSpot consulting and email marketing services to get the most out of your subscription. Contact us today to learn more about HubSpot email marketing.
