Video is an important way for Philadelphia businesses to connect with customers, employees, and partners. According to Wyzowl, 63% of consumers prefer learning about a product or service through a short video, while only 12% prefer reading text.
Forge Apollo helps businesses create videos that support their goals. The examples in this blog come from videos our team has created for clients, giving us real experience with what works.
If you’re considering corporate video production in Philadelphia, here are some of the most common ways businesses are using video in 2026.
1. Supporting Partners, Franchises, and Locations
Businesses with multiple locations or partners can use video to create content everyone can share. One set of videos helps teams consistently promote the brand across all locations.
For SoftLite Windows, we created a video highlighting 2026 home design trends that gives their Philadelphia-area dealers professional content to share with customers.
2. Answering Customer Questions
Customers often have the same questions before they buy a product or use a service. A short video can answer those questions quickly and clearly.
FAQ and how-to videos explain how something works, show customers what to expect, or walk them through the next steps. They also save time by answering common questions before someone has to call or email for help. To achieve this, Crumdale uses video to explain its onboarding process, helping new customers understand each step from the start.
3. Teaching While Building Trust
Not every video is designed to promote a product or service. Some of the most effective videos educate and provide value. For Main Line Health, we created Stroke Awareness videos that help viewers recognize warning signs and know when to seek care. These videos share valuable health information while helping build trust with the community.
Consistent, useful content builds topical authority and trustworthiness for brands.
4. Putting Employees in the Spotlight
People want to see the faces behind a business. Employee videos give companies a chance to share their culture and introduce the people who make the business successful.
These videos can help attract new employees, build trust with customers, and show people what a company is all about. Main Line Health’s Moments series shares employee stories and showcases the important work they do every day.
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5. Sharing a Company Story
Every business has a story worth telling. A brand video helps explain who you are, what you believe, and why your work matters.
Brand videos give businesses the opportunity to tell a bigger story than a product or service alone. For GMH Communities, we created a video that highlights the people and communities the company serves while showcasing its mission and values. The result is a video that communicates what GMH stands for and the impact they make.
Getting More From Every Video
A single video can be used in many places, such as:
- On your website
- On social media
- In marketing or sales emails
- During sales meetings
Planning ahead helps companies get more value from every video they produce. One day of filming can create content for marketing, sales, recruiting, and customer communication that lasts for months.
Ready to Create Your Next Corporate Video?
Whether you need customer education videos, employee stories, training content, or a brand video, professional video can help you reach your audience. Finding the right video production companies in Philadelphia can make a big difference.
Forge Apollo offers corporate video production to help businesses create videos that inform, engage, and build trust. If you’re looking for video production services in Philadelphia, our team is ready to help. Reach out today to discuss your next video project and see how we can bring your vision to life.
