Even the best marketing campaigns won’t perform well if directed at the wrong audience. So how can you confirm that an ad is optimized for success? Effective lead generation can help determine the quality of your content’s performance and ideally lead to steady growth and maximized post engagement.
Forge Apollo, a cutting-edge Philadelphia-based marketing agency, specializes in gathering valuable leads and engaging audiences through captivating content creation and strategy. In other words, once you close the sale, we’ll take care of the rest. With a killer marketing plan in place, our strategists will work closely with your team to develop and maintain your brand image, generate conversions, and establish a solid online presence for your company. We don’t just make great content – we make great content that works for your business.
Why collect leads for my business?
In short, organic, top-of-funnel leads are essential for business growth in virtually any industry. A lead generation strategy is the best way to convert a potential customer into a buying customer and a buying customer into a repeat customer.
“Lead generation is a process that builds visibility, credibility, trust, and interest from a specific group of people (potential leads). So by focusing on lead generation, it can help drive traffic from high-quality prospects. And with high-quality prospects comes high-value customers.” – Sendoso
An optimized process of attaining and nurturing these leads will effectively attract, convert, and maintain a solid customer base for your brand. Common marketing tactics for acquiring business leads include curated content creation, interactive guides, and live events. Allow Forge Apollo to offer you five specific and straightforward suggestions for generating your leads.
5 Effective Lead Generation Ideas:
1. Offer an Interactive Tool or Quiz
Creating something useful for people to interact with, such as a quiz, is a creative way to gather their contact information. If a quiz offers valuable insight, most people will trade their basic contact information for results. For example, Buzzfeed provides countless options for unique personality quizzes (i.e., “What Donut Are You Deep Down Inside?”) that successfully captures the attention (and email addresses) of those who want to know what pastry they are. Prospects may also trade their email address or mobile number for access to an interactive tool that offers special feedback or features, like a template library.
Since all social platforms require different design specs, proper formatting can often become challenging. Seamless scroll carousel posts, Instagram Reels, and 3D Facebook photos are just a few features with specifications that novice graphic designers may find challenging to format. As a result, various companies have created easy-upload design tools that marketers can drag and drop their images into for easy editing. The website will plug these assets into a template that quickly formats the desired post in exchange for your info.
2. Host Virtual and In-Person Events
Digital communication has improved over the past few years because of pandemic-induced remote meetings, performances, and presentations. Take advantage of these features by hosting in-person and virtual events that require contact signup. Virtual events offer flexibility for businesses of all sizes because they’re easily scaled.
For example, present a live webinar that teaches viewers about an essential topic within your industry or community. The best platform depends on your industry, but businesses can leverage events on multiple media outlets for the broadest possible reach.
3. Sponsor a Product Giveaway or Raffle
Develop a freebie for your audience that requires people to submit their contact in return for a chance to win a prize. Marketers can execute this method through a giveaway or raffle where participants receive a competition entry if they follow, sign up, or subscribe to a specific account or page.
If your brand sells a product, offer freebies and gift cards through social media giveaways. Typically, these sweepstakes will require a follow, share, like, or all of the above in exchange for a chance to win the prize. Take this further by requesting the contestant tag a friend in the comments and double your reach!
4. Provide a Downloadable Tool (Like an E-Book)
Don’t underestimate the lead-gathering potential of high-quality content in the form of a resource for your audience.
Naturally, these tools are only helpful in generating leads if the buyer finds the featured information worthwhile. These tools are even more likely to succeed if they are in some way interactive (such as clickable infographics with sliders or buttons).
By providing a valuable tool that directly benefits users, brands can reach an untapped market and nurture them towards following a call to action (CTA). These downloads are especially effective if your business’s blog is already raking in top-notch traffic. Informative resources like ebooks and interactive graphics have the potential to take your digital marketing content a step further by promoting direct engagement.
5. Share Success Stories in the Form of Detailed Case Studies
Honest reviews and testimonials are an incredibly successful recruitment tool, considering nine out of ten consumers consult reviews before making a purchase decision.
Optimize this method by creating detailed accounts of customer experiences through formal case studies. Use high-quality imagery to provide descriptive background information, specific project details, and, most importantly, a statement regarding the customer’s impression of your brand. An illustrative play-by-play case study is a powerful tool for recruiting followers and buyers alike.
Comments and anecdotes need to be authentic, but they also need to be compelling and persuasive enough to convert a client. Figure out the ideal experience for your customer and cultivate specific prompts around this concept to ask satisfied customers.
Forge Apollo’s Marketing Techniques Help Businesses Discover New Leads
Start collecting valuable leads with Forge Apollo’s digital resources and industry expertise. Contact us to learn more about our advanced digital marketing services for lead generation, including premium video production, social media management, website design, email campaigns, and more from our marketing agency in Philadelphia.