Training videos are powerful and engaging tools for educating users and employees, but not all formats have the same impact. Did you know that the type of training video you choose plays a huge role in its success?
Forge Apollo, a training video production company in Philadelphia, understands that choosing the best style can be confusing. There are many choices from interactive and animated to explainers and live walkthroughs. Keep reading to find your perfect fit!
1. Instructor-Led
Instructor-led videos are a great way to engage your audience and boost retention. In these videos, a knowledgeable on or off-screen instructor personally walks the viewer through a task. Studies show that these humanized videos have an average engagement rate of 75%.
When instructors guide users, personality and brand voice shine through. You can also use this approach when your video requires an auditory explanation to drive your message home.
Our training video for Insomnia Cookies introduces a new membership program using personality. This format highlights humor and authenticity while still being informative.
2. Screen Capture
Screen capture training videos record an instructor’s screen and provide a step-by-step walkthrough of a task. Your viewers see everything the trainer does on their device. This approach simplifies learning and is helpful if you are informing users about new software or digital processes.
Viewers can follow along on their own through the visual and audio explanation. Our screen capture video for Communication Test Design, Inc. allows viewers to easily see the instructor’s screen and follow their exact movements.
3. Live Walkthroughs
When explaining a complex hands-on task, simplify it with a live walkthrough. Whether it’s a difficult exercise move or assembly process, having a demonstrator complete each step improves understanding.
Our Train Like Legends exercise video shows how to complete a goblet split squat. Viewers can clearly understand the move’s complexities and replicate it independently.
4. Animated
Animated training videos are a cost-effective way to explain abstract concepts. They use engaging cartoons and graphics to help viewers easily learn new skills. Not only can they emphasize important information, but they also clarify processes.
Check out how our team used animation to simplify and explain what to expect from the onboarding process for Crumdale Advocates.
5. Explainer Videos
When dealing with broad topics that need explanation, opt for an explainer video. Instead of highlighting step-by-step training, explainer videos describe aspects of a comprehensive topic. They are a straightforward way to introduce processes while highlighting specific nuances.
In our training video for SoftLite, viewers learn about the ENERGY STAR® 7.0 Requirement. The video informs homeowners how the new standards will affect their home’s energy use. Rather than provide users with steps to complete a task, the goal was to educate viewers about a broader concept.
6. Interactive Videos
Interactive videos use clickable links and buttons to advance the learning process. Users make choices through features like quizzes and polls. In a learning program, users navigate through these immersive decisions.
Try out an interactive video when offering training within a learning platform. These videos are not actually one video but a series that the user explores on the platform. If you have ever completed training through a learning platform, you have probably experienced this.
Training Video Production With Forge Apollo
Effective company training video production lays the foundation for a successful team. Hopefully, after reading this blog, choosing the right format will feel a little less intimidating. Our training video production company is here to help you produce the best content. Contact Forge Apollo today to create training videos that boost retention.
