Explainer videos allow brands to inform their audiences about their offerings. While typically utilized in product or service marketing, explainer videos are a strong resource for tourism brands. Destinations like hotels, restaurants, or entertainment venues can utilize this format to attract new visitors and drive revenue.
Forge Apollo has extensive experience in explainer video production in Philadelphia and tourism marketing worldwide. Today, we’re walking you through four destination explainer video topics and how to use them in your marketing strategy.
4 Types of Destination Explainer Videos
1. Show Off A Destination’s Space or Offerings
Use explainer videos to showcase your tourist destination’s space or offerings. For example, create a video tour of your hotel or an overview of the services your spa offers. This format is great for helping potential visitors get to know your destination and what it has to offer. It’s also a great opportunity to highlight your competitive advantages over alternative options.
For example, this video shares an overview of Applebrook Golf Club to appeal to enthusiasts.
2. Tell The Destination’s Story
Explainer videos are an excellent format for highlighting your destination’s unique story. Depending on the story, this can make potential visitors feel more connected to your brand on an emotional or intellectual level, which makes them more likely to visit.
For example, this video tells the story of Applebrook Golf Club’s design, which would make the club more interesting to potential golfers.
3. Answer Frequently Asked Questions
Potential visitors probably have questions about your destination, like what’s included in a certain package or your policies. Explainer videos allow you to answer these frequently asked questions to clear up any confusion that may prevent a visitor from choosing your destination.
4. Highlight Special Offers
Put a spotlight on special offers with explainer videos outlining the details. An explainer video is an easy way to highlight what’s part of your special and showcase its value. Pair it with general video marketing services for distribution across multiple channels.
For example, this video that Forge Apollo created for Hilton explains what’s included in the special “Enclave” level of the brand’s all-inclusive packages.
How to Use Explainer Videos in Your Destination’s Marketing
Where in a destination’s marketing strategy should they use explainer videos? Here are some ideas.
Social Media
Distribute content on social media to reach broad audiences. One survey found that social media inspired 75% of travelers to go to a specific destination.
For example, Philadelphia’s Magic Gardens used this video to tell the story of the Painted Bride mural and memorialize it before its destruction. This not only memorializes a piece of the city’s art but also highlights the city’s rich cultural scene for travelers.
Website
Using explainer videos throughout a website can help engage visitors who otherwise may not read text and enhance the design.
For example, Applebrook Golf Club features its course design video on the Course Architect page of its website.
Hilton uses the Enclave brand video as the header of its Enclave landing page.
You can also feature explainer video content in your emails. For example, share common FAQ videos if a visitor has an abandoned cart for tickets. Or, use videos in emails to highlight new and exciting offerings or specials. In fact, emails including videos reportedly get 300% higher ROI.
Attract More Guests With Explainer Videos
Explainer videos are a strong tool for your destination to use. Forge Apollo, an explainer video production company serving the tourism industry, can help you unlock use cases and create content. Contact us today to brainstorm some video ideas.
