75% of travelers find destination inspiration from social media. From tourism boards to specific businesses, like hotels or restaurants, having a social media presence is key to getting visitors.
In our guide to creating a social media strategy for hotels, we shared the basic steps to set up a strategy. But how do you fill it out with posts?
Forge Apollo is a Philadelphia-based agency that offers content creation and social media marketing to tourist destinations. In this blog, we’ve collected some social media post ideas that should be part of your social strategy, along with real-life examples.
1. Showcase the Scenery
Every destination has its own unique beauty. Whether you’ve got rolling waves or stunning architecture, show it off to inspire visitors!
For example, ICONA Resorts shows off the scenery at their Avalon resort in this Reel.
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In this post, the official Instagram account for London tourism highlights some spring blossoms in front of a classic piece of architecture.
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2. Highlight Local Attractions
What activities does your destination have to offer? Show visitors some fun, relaxing, or adventurous activities that could fill their itinerary.
For example, Mahalo Resorts highlights some family-friendly activities families at their resort can enjoy in the area.
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In this example, the Pennsylvania tourism account collaborated with the Lehigh Valley tourism account to highlight the Crayola factory.
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3. Share Your Accolades
Your destination is impressive in a million ways. If it’s won any awards or accolades, share it to stir up excitement over seeing the “best of” something.
For example, Philadelphia’s tourism board highlights in this post that Reading Terminal Market is the best public market in America.
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4. Lean into the Seasons
If your destination has some seasonality, whether that’s differing visitor patterns or just different scenery, lean into it. This will get visitors excited for the upcoming season and encourage them to visit multiple times to see your destination in each season.
For example, in this post, ICONA Resorts appeals to the excitement of the upcoming summer.
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In this post, New York’s tourism board highlights some beautiful spring scenery to encourage visits during this time of year.
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5. Highlight the Culinary Scene
The way to a traveler’s heart is through their stomach, right? 51% of travelers find inspiration for where to eat on social media. Highlight all of the delicious bites your destination has to offer!
For businesses that don’t offer food themselves, collaborate with someone who does! In this post, ICONA Resorts collaborates with Avalon Brew Pub to highlight all-day dining options.
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The Philadelphia Tourism Board highlights a specific restaurant’s spread in this post.
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6. Lean Into Holidays
Who doesn’t love to celebrate? From holidays to awareness months, there’s plenty to highlight in your destination to get travelers in the celebratory mood.
For example, in this post, Nashville’s Tourism Board highlights women-owned businesses in town to celebrate Women’s History Month.
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In this post, ICONA Resorts shares their holiday-themed Winter Wonderland.
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Which Platforms to Post On
There are a lot of factors that go into choosing which social media platforms to use for your brand. It should ultimately be a platform that your audience uses to find the type of information you have to offer. Check out our guide for more extensive information. Factors to consider include:
- Your Audience
- Your Goals
- Your Resources
- Competitive Analysis
Some popular platforms to consider are Instagram, TikTok, and Facebook.
Create Tourism Social Media Campaigns With Experts
Tourism social media campaigns can inspire someone to leave their office or off their couch and visit your destination. However, there’s more to an effective strategy than social media post ideas alone. Forge Apollo provides social media marketing in Philadelphia. We can evaluate your audience and goals to configure your ideal strategy. Then, we can create and post high-quality content with our graphic designers, video production team, and copywriters. Contact us today to use the power of social media to drive visitors to your tourist destination.
