A recent survey found that most marketers believe in the power of video marketing but need help with the time or know-how to focus on it. We know marketing teams at tourism boards and travel destinations are in this same bucket.
So today, we’re sharing examples of platforms and content types your brand can use to harness the power of video marketing. These video marketing examples will remove the “know-how” barrier to simplify planning your video strategy.
And when it comes to time and execution, as a travel video marketing agency, Forge Apollo can help with that, too.
Let’s dive into some examples.
5 Video Marketing Channels
Where do videos fit into your tourism marketing strategy? Here are some ways you can integrate videos into your existing channels.
Website
Enhance the visuals on your website and make it more engaging with high-quality video highlights throughout.
Organic Social
With Reels, TikTok, Shorts, and whatever the next platform will be, audiences want to see more video content on organic social.
Include video content in your emails to increase engagement. For example, add facility tours or attraction highlights to welcome emails.
Our Secrets to Romance case study highlights how Secrets Resorts uses a video in an email campaign to drive millions in incremental revenue and bookings.
Advertisements
All of your ads, from social media ads to Google display ads, can be enhanced with video. Plus, high-quality video can make television and online commercials more effective.
YouTube Videos
Many consumers turn to YouTube to do research for their next vacation, so posting content there can help them discover your brand.
9 Types of Tourism Video Content To Make
Knowing what tourism marketing channels you want to add video to is one thing. But figuring out what types of content to fill them with is another challenge.
Here are 9 types of video marketing examples you can use to inspire your content.
1. Video Tours
Showcase the amenities, accommodations, activities, and more of your resort or tourist destination with a video tour.
2. Lifestyle Footage
Create content featuring people enjoying your facilities and amenities to show your audience what it’s like at your destination.
For example, in this video by Forge Apollo, Hilton Enclave highlights its various amenities with shots of people enjoying them. This helps to humanize the brand and let the audience imagine themselves there.
This ad from Wildwoods Tourism does the same, highlighting the Wildwood experience from the audience’s perspective.
3. Testimonials
Give your testimonials and reviews an extra human touch by creating a video to inspire trust and credibility.
4. Drone Footage
Create stunning drone footage of your location, landscapes, and attractions.
For example, this video from the Mahalo Diamond Beach resort uses drone footage to highlight the nearby Wildwood Boardwalk.
View this post on Instagram
In this example, ICONA Avalon uses drone footage to highlight the views and scenes around their property.
View this post on Instagram
5. Highlighting Events
Highlight special events, promotions, discounts, and more to attract potential visitors.
For example, this Instagram Reel highlights a Valentine’s Day package at ICONA Diamond Beach.
View this post on Instagram
6. Influencer Content
Partner with influencers to create an inside view of what it’s like to visit your destination.
7. Behind the Scenes
Give your audience a view into the day-to-day operations and people behind your resort with behind-the-scenes videos.
For example, in this video, Applebrook Golf Club sits down with the course architect and other team members to show off the club from an inside perspective.
8. Tapping Into Emotions
Connecting with your audience’s emotions is the perfect way to resonate and have staying power. Whether humor, frustration, happiness, or anything else, tapping into an emotion has a powerful effect.
For example, this video from Secrets Resorts taps into romance, love, and connection.
Meanwhile, this video from Breathless Resorts starts with humor to hook the viewer.
9. Live Streaming
Highlight real-time events, activities, or views to engage with your audience in the moment through live streams.
Frequently Asked Questions
How do you determine the best type of video content for different social media platforms?
The key to selecting the right type of video content for each social media platform lies in understanding both the platform’s unique features and its user behavior.
For example, Instagram Reels and TikTok favor short, engaging clips that quickly capture attention, making them ideal for showcasing snippets of destinations, quick tours, or exciting activities. Conversely, YouTube supports longer-form content, allowing for in-depth explorations, comprehensive tours, or detailed storytelling about a place’s history and offerings.
It’s also important to consider the platform users’ demographics to tailor the content accordingly. Analyzing successful competitors or similar destinations on each platform can provide insights into what works best.
What tips do you have for creating engaging video content that stands out in the crowded tourism market?
To stand out, it’s crucial to focus on storytelling and emotional engagement. Videos that tell a compelling story or connect emotionally—whether through humor, awe, inspiration, or warmth—are more likely to be remembered and shared.
High-quality visuals are a must. However, authenticity shouldn’t be sacrificed for polish. Showing real experiences, featuring guests, and highlighting what makes your destination unique can set your content apart. Incorporating user-generated content can add authenticity and encourage engagement.
Staying up-to-date with trends and using them creatively in your content can also increase its appeal and shareability.
How often should tourism brands update their video content to keep potential visitors engaged and interested?
The frequency of updating video content can depend on several factors. This includes the platform, the target audience, and the brand’s marketing goals. However, maintaining a consistent presence without overwhelming your audience is a good rule of thumb.
For platforms that thrive on frequent updates, like Instagram or TikTok, posting new video content at least once a week can help maintain visibility and engagement. A bi-weekly or monthly schedule might be more appropriate for platforms like YouTube, where longer-form content is prevalent.
It’s also beneficial to align video content updates with seasonal changes, special events, or promotions to keep the content timely and relevant. Regularly analyzing engagement metrics can help refine the strategy, ensuring the content remains fresh and exciting to potential visitors.
Partner With a Video Marketing Agency
For more inspiration, check out our examples of how to boost tourism with video marketing. If your brand still has concerns about bandwidth to execute video marketing, Forge Apollo can help. We’re a Philadelphia video production agency that travels worldwide to film. We’re more than a video marketing agency alone, though. Our digital marketing gurus can take your content and strategize how to best use it to reach your audience.
Contact us today to harness the power of video for your tourism marketing strategy.
