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Website designers looking at a website and its code on two laptops

How Often Should You Redesign Your Website?

50% of online consumers say that website design is crucial to their opinion of a brand. When you’re considering multiple brands online, poor website design makes it easy to cross brands off the list.

But how often should you redesign your website? You don’t want to let it go so long that it looks outdated. However, a website is an investment, so you also don’t want to redesign it too soon.

Forge Apollo is a website designer in Philadelphia. In this article, we’re covering how often you should redesign your website, why it’s important, and how to optimize your design.

How Often Should You Redesign Your Website?

As a rule of thumb, brands should redesign their websites every three years. Design trends move quickly online, so three years is all it takes for your website to start looking outdated. Not only that, but search engine algorithms and user behavior also change over time. To keep your website surfacing on search engines and providing a positive user experience, you need to keep it fresh.

Signs It’s Time for a Redesign

If you’re still uncertain if now is the time, some signs you need a website redesign include:

  • Slow loading speeds
  • Poor accessibility
  • Difficult navigation
  • High bounce rate
  • Not mobile friendly
  • Poor SEO or low organic traffic
  • Duplicated, inaccurate, or low-quality content
  • Broken links
  • Inaccurate brand representation
  • Difficulty updating content
  • Low conversion rates
  • Unclear calls-to-action

 

Before and after screenshots of an outdated website design compared to a modern website design

Why Redesign a Website?

According to Forge Apollo’s Graphic and Website Designer Michele Kusmanick, “Redesigning your website allows you to ensure that your brand identity is aligned with your current goals and is consistent throughout all of your marketing materials.”

A website redesign provides a range of benefits, including:

Improved Brand Alignment

Your branding should be consistent across all of your marketing efforts. Keep your website up-to-date with your brand’s latest logo, colors, fonts, and other branding elements.

Improved Performance

Advancements in the technical side of website design provide faster loading times, improved security measures, and other performance improvements.

Better User Experience

Online user behavior is always changing, so a refreshed website provides a positive experience with current best practices. This can bring your website up to speed (literally) compared to the competition and make it easier for users to find information and take the next steps.

Enhanced SEO

SEO best practices also shift over time along with technical advancements and search engine algorithm updates. A redesign can also refresh your optimization efforts to boost your organic performance. A better user experience also encourages more website interaction, which in turn boosts your SEO.

More Leads and Sales

A website that supports a user throughout their buying journey, from awareness to decision, is more likely to result in higher leads and sales. It’s likely in the last few years that your brand has found points of friction through your sales process. A new website design can help address that.

Website designer reviewing a design with a client

What to Evaluate When Re-Designing Your Website

A website redesign isn’t only about your website’s look. It’s also about the functionality. Here are some factors to consider during your website redesign.

  • Branding – How could you better reflect your branding on your site to create a consistent image?
  • Written Content – Is your written content high-quality and SEO-optimized? Do you have thorough content throughout your site to provide value to readers at every stage of the buyer’s journey?
  • Visual Content – Do you have high-quality, engaging videos and imagery to hook users on your site and establish credibility?
  • Credibility – How could you better establish credibility, trustworthiness, and authority throughout your site with testimonials, detailed about content, etc.?
  • Navigation and CTAs – How easy is it for users to find what they need and figure out what to do next on your website?
  • Structure – Are your pages structured in a way that makes sense for users and search engines?

Expert Website Redesign Services

A website redesign every three years doesn’t need to be stressful. Turn to an experienced website designer in Philadelphia, like Forge Apollo, for help. Our experienced team even offers a package that includes a website redesign every three years to simplify the process. Contact us today to learn more.

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