How We Helped Benditt Mechanical Rank #1 in Search
Benditt Mechanical is a family-owned plumbing and HVAC company serving Eastern Pennsylvania. Although they had been in business for years, Benditt Mechanical had no online presence. Even when users searched them by name, nothing appeared.
The contractors turned to the website design and digital marketing experts at Forge Apollo to help them carve out their space online. We designed a strategy to help them appear in search results and establish their credibility with potential customers.
In less than a year, Forge Apollo earned Benditt Mechanical:
- The top spot in search results when searching for “Benditt Mechanical”
- Ten website visitors a month on average (after starting from zero)
- Five new keyword rankings since launching the website
- A 2.62 position increase in average ranking position since the website launched
Forge Apollo’s Strategy for Success
Benditt Mechanical needed an online presence when they reached out to Forge Apollo. Our strategy revolved around building the fundamental pillars a service business needs online. This includes:
- A solid website
- Content that showcases expertise
- A Google My Business profile
Website Design
Forge Apollo built a website for Benditt Mechanical from the ground up. This included:
- Custom WordPress design and development
- Strategically planned page structure and copy
- Chatbot creation and integration
SEO Optimized Content
Forge Apollo’s content writing and SEO specialists crafted optimized pillar page content and a periodic blog posting strategy. This included strategic keyword research and usage.
The content aimed to:
- Increase the likelihood of ranking for target keywords
- Nurture potential customers through all stages of the buyer’s journey
- Showcase industry expertise
General Online Presence
To further develop Benditt’s online presence, Forge Apollo set up a Google My Business profile to help them appear in Google Search and Google Maps. It also provided a place to build trust and authority by collecting customer reviews.
The Results
The new website, content, and Google My Business profile allowed Benditt Mechanical to appear in search results when users search for the company by name. This is a solid foundation for future SEO efforts to add more ranking and traffic potential. It also legitimizes the business in the eyes of potential customers doing online research.
Solid Base of Website Traffic
No website meant that Benditt Mechanical was earning no website traffic. After launching the new website, ten users on average visited the site each month.
After starting from nothing, this provides a solid base for website traffic and leads to grow.
#1 Ranking and Other Keyword Increases
After Forge Apollo’s website and SEO efforts, Benditt Mechanical holds the number one spot when searching for their company name. This increases their credibility when potential customers research them.
They also started to rank for five new keywords and increased their average ranking by 2.62 positions.
One Happy Client
After working with Forge Apollo, Nick from Benditt Mechanical said of his experience:
“I’d like to let you know that I am very happy working with you and the team. I appreciate the patience that you have with me as I tackle learning to run a business, learning a trade, and attempting to develop an online presence with your company. You have been very helpful throughout the process. I would recommend you to others seeking to build a brand online.”
Achieve an Online Presence with Forge Apollo
If your business isn’t appearing in online searches and has no online presence, the team at Forge Apollo in Philadelphia is here to help. Our content, SEO, and website design experts will craft the perfect site to showcase your business. Use our website cost calculator to estimate the cost of your website project, or contact us to learn more.
