How We Helped Vitalief Get 139K Search Impressions and 34K Social Impressions in One Year
Vitalief is a recruiting and consulting agency for clinical trials that launched in 2021. After their launch, they came to Forge Apollo to establish themselves online and reach their target audience. They also needed a logo design and branding guidelines to keep marketing efforts across channels consistent.
The digital marketing experts at Forge Apollo crafted a strategy to establish the Vitalief brand that resulted in the following:
- Branding guidelines
- Logo design
- 11,000 website users in one year
- 54% increase in website traffic in the second six months compared to the first
- 17 position increase in search results
- 139K search impressions
- 5.51K clicks in search results
- 318% increase in social followers across platforms
- 34,658 social impressions
Keep reading to learn how we achieved these results.
Forge Apollo’s Strategy for Success
Our strategy started by establishing consistent branding standards to use across assets. Then, we created a website and kept it up to date with SEO best practices. Finally, we posted organic content on social media to help them reach audiences across the web.
Branding
As a new company, Vitalief didn’t have any branding assets. Branding is essential to establish a consistent image across platforms. So, Forge Apollo created Vitalief’s brand colors, fonts, and logo.
Creating a Website
The next step was to create a website that search results, social platforms, and more could link back to. Forge Apollo’s website developers designed a website optimized for user experience, brand establishment, and SEO.
Optimized Website for Technical SEO
When Forge Apollo designed Vitalief’s website, they took technical SEO into account. Then, in the months following the launch, we maintained technical optimization.
Posting on Organic Social Media
Forge posted organic content once per week to the following platforms to help Vitalief build a presence and reach its intended audience:
The Results
Within a year after launching the website, Forge Apollo achieved the following results for Vitalief.
Attracted 4,147 Users in the First 6 Months
After launch, the website attracted 4,147 users within the first six months. About half of those were from organic website traffic.
Increased Users by 54.11% in The Next 6 Months
In the second six months, 6,391 users visited Vitalief’s website, 54.11% more than the six months prior. This period also included the holiday season in December, when traffic for B2B websites typically drops.
Organic traffic specifically had a 63% rise in traffic during this period, and social had a 218% increase.
17 Position Increase in Search Results
Shortly after launching the website, Vitalief had an average position of 56 in search results. After a year, they moved up 17 positions to 32.7.
They also earned first-page rankings for multiple targeted keywords, like “clinical trials careers” and “Would I make a good clinical research coordinator.”
Vitalief also earned 139K search impressions and 5.51K clicks in the first year.
318% Social Follower Increase
Since Forge Apollo started posting to Vitalief’s social media accounts, followers increased by 318.31% across all platforms.
- Increased Linkedin Followers by 318.16%
- Increased Instagram Followers by 341.18%
- Increased Facebook Followers by 200%
34,658 Social Impressions
Vitalief’s social posts earned 34,658 total impressions, plus the following:
- 145 shares across platforms
- 195 clicks across platforms
- 1,004 interactions across platforms
