Increasing Traffic Quality for an AV Service Provider
Introduction
Delco Solutions is an audio-visual solutions provider in Southeast Pennsylvania. They wanted to attract better leads with their current website. So, Forge Apollo designed an SEO and content creation strategy to increase their traffic quality and bring in more qualified leads.
After one year of executing the strategy, Forge Apollo achieved the following for Delco Solutions:
- 15.37 position increase in average ranking position
- Ranking for hundreds of new keywords
- 11.5% increase in search impressions and an 8.5% increase in clicks
- 94% increase in conversions on the website
Keep reading to learn how our SEO and content-writing experts made it happen.
Forge Apollo’s Strategy for Success
To increase traffic quality, we knew we had to create more relevant content targeted to Delco Solutions’ target audience and their search intent.
Keyword Research
Before we could create content to reach Delco Solutions’ target audience, we needed to understand what terms they used to seek out topics related to Delco’s offerings. Forge Apollo used industry-leading tools and best practices to research the ideal keywords to target with optimization efforts.
We chose keywords related to intent at various stages of the marketing funnel to attract potential customers at all stages of their journey.
Pillar Content Strategy
We deployed a pillar and cluster content strategy to build content related to Delco Solutions’ services. First, we crafted one monthly pillar page to cover their primary services. Then, we wrote blog topics on related, more detailed topics to serve as “cluster” content to support the pillars. This provides content for each stage of the journey. Cluster content also builds authority for Delco around those primary “pillar” topics.
On-Page Optimization
Our SEO experts optimized every new page of content added to the site. In addition, we spent time each month touching up the optimization of existing content to boost rankings for targeted keywords.
The Results
After implementing our strategy for one year, Delco Solutions saw the following results in year-over-year quarter performance.
15.37 Increase in Average Ranking Position
Forge Apollo tracked Delco Solutions’ performance for strategically-targeted keywords. After 15 months, the website ranked an average of 15.27 positions higher than it did to start. Initially, the average ranking for the target keywords was 73.31, but it has risen to 57.94.
Ranking for New Keywords
With our targeted approach, Delco Solutions earned rankings for 11 new target keywords they previously hadn’t ranked for. A few examples are conference room av setup, conference room av system, and esports av equipment. They also started ranking for hundreds of additional, related keywords that weren’t specifically targeted.
Increase in Search Impressions and Clicks
Forge Apollo’s efforts earned Delco Solutions more search impressions and clicks. After one year of our strategy, year-over-year quarter analytics showed an 11.5% increase in search impressions and an 8.5% increase in clicks to the website.
More Engaged Traffic for 94% Higher Goal Completions
Forge Apollo focused on crafting content relevant to Delco Solutions’ target audience and their search inquiries. This resulted in more engaged site visitors with a 96% higher goal conversion rate and 93.88% higher goal completions (goals included phone calls and form fills).
The following metrics all indicate that users found the content on the pages more relevant and engaging than they had previously:
- 83.05% decrease in bounce rate
- 31.41% increase in pages per session
- 20.41% increase in average session duration
- 96.01% increase in goal conversions
A Happy Client
After working with Forge Apollo, our point of contact from Delco Solutions said:
“I am more than very pleased with our partnership with Forge Apollo. The team currently in place has been great; fast learners, excellent communicators, willing to try suggestions and/or give advice on why or why not something is a good or not so good idea to try.”
Contact Forge Apollo for Website and Content Services
A good quality website is critical for capturing potential customers online, even for a service business. If your company wants to increase website traffic quality to encourage more conversions, contact the experts at Forge Apollo today to get started.
