When your organization runs an event, you can capture a video of the event to extend its value. There are many use cases for an event video, from marketing the following year’s event to sending out an internal recap.
But what type of event video production do you need? Should you hire professionals, or is it okay to go the DIY route of handing a camera to an intern?
Forge Apollo provides event video production services in Philadelphia and surrounding areas. In this guide, we’ll help you understand when it’s okay to do it yourself and when you should work with a professional event video production company.
Use Case
Start by defining the purpose of your video and who will watch it. Understanding your audience and their expectations will help you gauge how the video will reflect on your brand.
Doing it yourself is fine for internal documentation, or low-stakes use cases (like behind-the-scenes moments shared on social media).
Working with a professional is best for any use cases contributing to your brand image, like promotion or establishing culture.
For example, this video Forge Apollo produced for the Crohn’s and Colitis Foundation combines event and interview footage to promote the organization’s message to those affected by Crohn’s disease and ulcerative colitis.
Video Quality
Working with an event video production company will give you a much higher quality video than DIY. This, in turn, directly impacts your brand’s image.
If you use a video for event promotion or PR, you want it to make your organization look professional and put together. A production company knows how to work with equipment and the environment to get the best possible result. They also bring a higher level of storytelling knowledge to capture the right footage to tell the event’s story. Professional editing brings it all together in a captivating package.
For example, this video we produced for Giant covers an event promoting childhood hunger awareness. Through comprehensive coverage from the event day and expert editing, we were able to weave a story of the event’s messaging.
Proper Coverage
Speaking of storytelling, it’s important to consider what footage you need to capture to tell the whole story of your event, like in the Giant video above.
A professional team is best for large-scale events that may require multiple cameras or complex editing to capture everything.
Depending on your needs, DIY coverage might suffice if you’re hosting a small, informal event.
Time and Resource Availability
The time and resources your team has available can impact the best event video production choice for you.
If someone on your team is filming the video, they’re likely to need a lot of direction on the event day. They might even need prior training on how to use your equipment. However, a corporate event video production company has the expertise to seamlessly operate on the day of your event and capture all of the moments that matter.
For example, in this video coverage of Arctic Buzz’s presence at the Texas Restaurant Festival, our team was able to focus on capturing their event presence and attendee reactions to tasting their product so their team could focus on running their booth.
Cost
Several factors go into the cost of video production. Handing an intern a cheap camera (or using a cellphone camera) is the most affordable option. However, it will lead to the lowest-quality results. Similarly, low-cost video freelancers will provide low-quality results and may create liability issues.
The best option is to work with a boutique video production agency like Forge Apollo. We have the expertise to maximize production value for your budget.
Long-Term Considerations and ROI
Consider what you hope to get from this video long-term. If you plan to use the video repeatedly, high-quality content will give you more value for your money.
A DIY approach may be okay if the immediate need for a quick asset (like the behind-the-scenes social media content we mentioned earlier) outweighs the long-term needs.
Turn to A Professional Event Video Production Company in Philadelphia
How you handle your event video production in Philadelphia can affect how viewers see your brand. If you want a polished, high-quality result, reach out to Forge Apollo. We’d love to chat about your video production needs and help you make an unforgettable impact!
