Marketing video production is a worthwhile investment, but are you maximizing its return? Every step of the production process, from planning to post-production storage, affects the outcome of your video.
In a Wyzowl report, 93% of marketers reported a positive ROI from video production. How can you ensure you’re one of them?
Forge Apollo offers video production in Philadelphia and other areas. We’ve completed hundreds of video projects throughout the years, which has given us a unique perspective on what contributes to video ROI. Today, we’re sharing the most common pitfalls to avoid and six ways to maximize your return.
Common Pitfalls of Video Production
Throughout the years, we’ve had clients come to us who have made mistakes with previous production partners. Here are the most common pitfalls we’ve seen.
- Not having clear goals or a distribution plan – Not having a clear purpose for a video can lead to lackluster storytelling and limited impact.
- Not backing up or insuring footage – Sometimes, footage gets lost. No backups mean a whole shoot’s worth of assets could disappear. Combine a lack of insurance with lost footage, and your brand has nothing to show for your shoot.
- Production insurance or licensing issues – A lack of proper coverage or licensing can result in costly legal issues that outweigh your video’s results.
- Unorganized assets – Without an organization system, you miss out on maximizing the long-term use of your existing assets.
6 Ways to Maximize Video Production ROI
Here are the ways our team promotes maximum ROI on our videos that you can use to maximize yours.
1. Establish Goals Before Filming
Our producers sit down with each client to establish clear goals before embarking on a project. We establish facts like how, where, and when they want to use the video. Plus, we understand what results they’re looking for, such as engagement or leads, to tailor the video for that goal.
2. Ensure Proper Licensing
Content licensing can get tricky and lead to legal trouble or fines when done wrong. Not only do you need to consider the video copyright, but the multiple assets within the video (like talent and music) add another layer of proper licensing.
Forge Apollo’s video licensing policy allows your team to use your videos however you want while maintaining proper licensing.
Another element of licensing is any physical licenses needed during production. If you want a video with drone footage, for example, the drone operator should have a license. This is something that freelancers frequently skip, but Forge Apollo maintains properly.
3. Ensure They’re Insured
Again, legal issues or other costs can hinder your video’s success.
Your video production partner should have insurance for their team and the footage. If an accident happens on set, you don’t want to be liable. Plus, if the worst happens and footage is lost, insurance on the footage helps to prevent extra fees to re-shoot.
4. Backup Your Content During & After Production
As we’ve mentioned before, technical accidents happen. It’s important to have a backup process to prevent the loss of footage. Forge Apollo, for example, utilizes a process of multiple backups in multiple places to prevent footage loss.
This applies to footage during production and after your video is complete. Make sure you or your production partner stores the finalized video and footage safely so you don’t lose it in the future.
5. Use a Content Portal
Reusing assets has the greatest potential to maximize ROI. The best way to enable this is to use a content portal.
A content portal, also known as a digital asset management system, organizes your video content in one location. The best portals allow you to organize and tag your content to make it easy to search.
Forge Apollo offers a better content portal than most by offering compressed storage to save costs and load times while keeping the master files in cold storage.
6. Create a Distribution Strategy
The most amazing video in the world won’t do anything for you if you don’t distribute it properly.
Make sure to create a clear plan of how you’re going to use and promote your video assets across channels (especially in their first run).
Forge Apollo is a full-service marketing agency near Chester County. Not only can we produce your video assets, but we can also create a full distribution strategy.
Maximize Your Video Production ROI
Don’t fall victim to common ROI-killers when producing a video. With these best practices, you can stun your team with the ROI on your video production.
From the strategy and logistics behind production to the use of assets after production, Forge Apollo is here to help. We’re a marketing agency near Chester County with a background in both video production and digital marketing. Contact us today to learn more about video production or our content portal.
