What is Video Marketing?
Video marketing uses video content to promote a brand, connect with an audience, and support marketing goals. Today’s most effective video marketing campaigns focus on providing value first, rather than simply pushing a sale.
A video marketing agency like Philadelphia-based Forge Apollo can help brands create engaging content for video lead generation across websites, social media, email, and other digital channels. In fact, 91% of businesses use video as a marketing tool.
How to Generate Leads with Video Marketing
High-quality video can grab attention, build trust, and turn viewers into leads. But video lead generation takes more than simply creating and sharing videos.
Your videos should have a clear purpose and support your marketing goals. Relevant, helpful content is more likely to keep viewers engaged and encourage them to take action. That’s why we start with the audience and the goal behind every video we create for our clients.
Use these video marketing best practices to connect with your audience, generate leads, and get more from your video content:
1. Understand Your Audience
Understanding your audience is one of the first steps to creating video content that works. Buyer personas can help you understand what your customers care about, what they want to see, and what will keep them watching. When a video feels relevant and entertaining, it can connect with viewers better than a traditional ad.
This is how we approach video for our clients. We look at who they’re trying to reach, what matters to that audience, and how we can tell a story that feels relevant to them.
To creatively reach a family audience, Forge Apollo created “More in Every Moment” for Dreams Resorts, using a split-screen concept to show different parts of the resort experience. The video connects with families by showing parents and children enjoying different activities before coming back together to share special moments. Instead of just promoting the resort, the video helps families imagine what their own vacation could look like. The project also earned a 2026 Bronze Telly Award.
2. Optimize Video on Landing Pages
Adding video to a landing page can keep visitors engaged and encourage action. 82% of video marketers say video has helped keep visitors on their website longer, which can also lead to improved conversion rates by 86%. Use video to showcase your brand, explain your services, highlight promotions, or share helpful content. Be sure your videos are properly embedded and optimized for SEO with relevant titles, descriptions, and tags.
When we create videos for our clients, we also think about where that video will live and what we want viewers to do next. A strong landing page video should support the page’s goal, whether that means getting a visitor to fill out a form, request a consultation, or learn more.
When we work with clients for both video production and website development, our team tailors every angle of the campaign for the clients’ goals.
3. Leverage the Power of Social Media
Social media is a great way to share videos, reach new people, and build your brand. Create content that is useful, fun, or relatable, and make sure your social media strategy fits the platform you’re using.
For example, Forge Apollo created video content for ICONA Resorts to share on Instagram and Facebook. The content included Reels, Stories, and other social posts that helped increase engagement to encourage bookings.
We created the content with each platform and its audience in mind, rather than simply using the same video everywhere.
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4. Include Videos in Email Campaigns
Adding video to your email campaigns can increase engagement and drive more traffic to your website. Use video to grab attention, explain your services, share helpful content, or highlight your brand. Keep your subject line clear and let readers know when an email includes a video. The goal is to give your audience a reason to watch and take the next step.
- The word “Video” in an email subject line can increase open rates by 6%.
- 60% of U.S. consumers have made a purchase after watching a video on social media or from an influencer.
- 65% of executives visit a vendor’s website after watching a video.
5. Remember a Compelling Call to Action
Tell viewers what you want them to do next. Whether you want them to visit your website, fill out a form, contact your team, or learn more about a service, make your CTA clear and easy to follow. A strong, relevant CTA can help turn video viewers into leads.
Need help creating a stronger CTA? The strategists at Forge Apollo share creative CTA examples to help generate leads for your business.
Philadelphia Experts in Video Lead Generation
The best video ads grab attention to help generate leads. A video marketing agency can help you create content that reaches the right audience. At Forge Apollo, we create videos designed to help businesses learn how to generate leads and grow their brand.
Effective commercial video ads should feel natural and keep viewers interested. With the right video lead generation strategy, you can connect with your audience and encourage them to take action.
Ready to get started? Contact our Philadelphia video marketing agency today.
