With 91% of businesses using video marketing, brands in every industry need to use video to keep pace with the competition, let alone get ahead.
10% of those who don’t use video marketing say it’s because they don’t know where to start. If you are in the same boat, we’re here to inspire your strategy with these healthcare video marketing ideas.
Forge Apollo is an award-winning provider of video marketing services in Philadelphia and the surrounding areas. Let’s dive into some of our favorite healthcare videos.
1. Amplify Fundraising Efforts
Extend the reach and impact of your fundraising campaign with healthcare video production. Share these videos during fundraising events or share them on other channels during the fundraising period to connect with potential donors.
Forge Apollo produced this video for Main Line Health to amplify the impact of their “Meet the Moment Campaign,” which aimed to allocate resources where they’re needed most.
2. Introduce Your Providers
Introduce your providers to make potential patients more comfortable. Sharing a provider’s experience, story, and even their face and voice can improve a patient’s trust and comfort in choosing them.
For example, in this video, the founder of Vibe Optometry introduces herself and describes how she started the business.
The Texas Joint Institute introduces one of its orthopedic surgeons in this example.
3. Showcase Patient Experience
Marketing video production that showcases patient experience can add more oomph to your campaigns with social proof. Whether a simple testimonial captured on camera or a larger story, real patient experiences connect with an audience.
For example, this mini-documentary that Forge Apollo produced for Main Line Health highlighted patient experience in the trauma care department. It also won a 2023 Mid-Atlantic Emmy and a Silver Telly award.
These videos share simpler testimonials.
4. Give a Facility Tour
Show patients what they can expect from your facilities with a video facility tour.
For example, Futures Recovery Healthcare used this tour to give potential patients a virtual tour during the social distancing era.
OSF Urgo used this video to highlight their urgent care centers’ new facilities and capabilities.
Similarly, Tyson Emergency Center shares its treatment center in this video, along with the benefits it adds to its existing treatment options.
5. Explainer or How-To Videos
Showcase your expertise and educate your audience with videos that explain how to do something or share crucial knowledge.
In this video, for example, the Cleveland Clinic shares tips for recognizing a stroke.
6. Recruiting
Recruiting qualified medical professionals is as important as attracting new patients. To help with your recruiting efforts, make videos featuring your culture and advancement opportunities.
For example, Main Line Health shares its culture in this recruiting video.
Our Top Video Production Tips
While working with healthcare clients, we’ve mastered how to maximize their video production ROI. Here are our top tips to get the most impact and value out of your video production.
- Tell a Story – Before going into production, understand the story you want to tell. Emotional stories hook a viewer.
- Have Questions Ready – Our favorite videos all combine interview clips with b-roll and other footage. To get the best interview clips, our producers come prepared with questions and are prepared to ask strategic follow-up questions based on the subject’s answer.
- Repurpose Content – Use your assets for more than one format of video, like creating a series of Instagram Reels that are clips from one longer video.
- Organize and Re-Use Your Assets – If you’re paying for high-quality video production, use those clips more than once. We organize Main Line Health’s assets in a Content Portal with strategic meta tags so they can easily search for the clips they need.
High-Quality Health Care Video Production
We hope these videos have inspired you to incorporate video marketing into your strategy. However, quality is critical when it comes to healthcare video production. Viewers will equate video quality with care quality, so partnering with a trusted provider of video marketing services is key. Forge Apollo has won multiple awards for our marketing video production pieces. Contact us today for digital and video marketing in Philadelphia and surrounding areas.
