Content marketing is the heart of every digital marketing strategy. It’s on your website, emails, social media, blogs–everywhere.
According to HubSpot’s State of Marketing report, 82% of marketers have a content strategy. And 28% of those who aren’t using it plan on investing in it in the future.
So what is content marketing? Why is it so important? And how can your business use it to build a stronger relationship with your audience?
Let’s dive into how you can position your brand as an industry leader using effective content.
What is Content Marketing?
Content marketing is the creation of unique, valuable assets for your audience. It builds relationships with potential and existing customers based on trust and value. This allows you to position your brand and nurture relationships better than with paid ads.
Examples of Content
What are the mediums used in content marketing? Here are some examples:
- Case Studies
- White Papers
Not sure how to create content? The experts at our Philadelphia marketing agency can help you create written content, videos, and more, optimized for your industry.
How Does Content Marketing Support Digital Marketing?
Content is the cornerstone of any digital marketing strategy. How can it fit into yours?
Building Trust and Authority
Content answers your audience’s questions. It also provides them with the information to guide them through their buyer’s journey.
People find your content because they are looking for an answer to a question or more information on a topic. By being the source that provides that information, you can build trust with your audience. It allows you to build brand authority early in the process.
Improved Audience Retention
Quality content fosters a positive experience for your customers. Craft your brand’s voice and keep it consistent in your assets to delight your audience.
The more they engage and build loyalty, the more likely they are to come back for future purchases.
Lead Generation and Conversion
Content should focus more on informing than selling. However, people researching topics related to your products or services are likely interested in buying them.
A well-placed call to action (CTA) on a blog or other piece of content can generate qualified leads for your funnel.
Create content for leads in various parts of the funnel for optimal conversions. Primed with information from your content, those leads are more likely to convert down the line.
Search Engine Optimization (SEO)
Regularly updating your website with unique, quality content can increase its search engine rankings. Optimize for relevant keywords to boost your overall search engine optimization (SEO).
Better optimization means ranking higher organically (for free) on search engine results pages like Google. The higher on the list your pages rank, the more clicks they get. According to SEMrush, the first result on the page gets ten times more traffic than the tenth result.
That increase in clicks and traffic leads to more views and leads from your website.
Social Media Engagement
You’ve built an audience for your business on social media, but are they engaging?
Sharing high-quality content on social media engages your audience. A blog answering a common question or a video tutorial can drive more users to interact with and share your posts.
That increases your engagement and allows new users to find you. The more your post is shared, the more new eyes will see it. Plus, social platform algorithms tend to favor posts that have more engagement. So, if people comment, like, and share a post with helpful content, the social platform is more likely to show your post in feeds and explore pages.
Similar to social media, people are more likely to open and click on your emails if they share something compelling.
A captivating video or instructional guide motivates action. Over time it increases the open rate and decreases unsubscribe rates as people realize the value of your emails.
Need help with social media, email marketing, or search engine optimization? Contact our Philadelphia marketing agency to build a digital marketing strategy for your business.
What is a Content Marketing Strategy?
Now you understand the impact of content in your marketing plan. But how do you create a content marketing strategy?
Content strategies evolve based on the ever-changing landscape of digital marketing. However, they always involve relevant topics and optimized keyword research.
For example, a strategy such as a pillar/cluster model builds relevant content around key components of your business. A broad “pillar” topic page has more specific “cluster” content that hyperlinks to it. This increases the authority of all the pages for keywords over time.
SEO is an ever-changing landscape. An effective strategy involves monitoring the performance of current and past content and awareness of industry trends to figure out how you can improve.
Not sure if your content strategy is working? Our marketing company in Philadelphia, can provide a comprehensive content audit.
A Cost-Effective Strategy
Creating evergreen content that stays relevant is a cost-effective strategy to build traffic and generate leads. Over time, content earns more authority and rankings on search engines. This can bring more organic traffic to your website.
Those visitors are more likely to convert over time since your content has earned their trust.
Contact Our Philadelphia Marketing Agency to incorporate content marketing into your business’s digital marketing strategy.
Content marketing can boost your digital marketing strategy by attracting new customers, improving your SEO, engaging your audience, increasing brand trust, etc. You need a solid content marketing strategy to position yourself as an authority figure in your industry. Contact Forge Apollo today to execute effective digital marketing in Philadelphia for your business.