Facts vs Myths About AI in Digital Marketing
February 12, 2026
Since AI hit the scene a few years ago, there’s been plenty of speculation about its impact on digital marketing. While it is true that
Since AI hit the scene a few years ago, there’s been plenty of speculation about its impact on digital marketing. While it is true that
Brands need more than a website to reach their audiences these days. While a website is a key part of online presence, 68.7% of the world’s population uses social media as of 2025. As AI engines also shift
A recent HotelTech Report found that 70% of guests prefer an automated chatbot for simple questions, but they prefer a human for more complex requests. This illustrates the importance of balancing digital experiences with human connection in the
There’s no doubt that video is necessary for tourism marketing in 2025. But how can you get the highest impact? Let’s check in with the data. Video quality affects brand trust for 91% of people, so focus on
PHILADELPHIA, PA–Forge Apollo is excited to announce two 2025 Mid-Atlantic Emmy® Award wins. The production company’s video for Philadelphia’s Magic Gardens, “The Painted Bride,” won in the Arts/Entertainment – Short Film category. A video for Zoëtry Resorts, “Where
Consumer behavior is changing in the age of AI. While Google still gets the majority of search traffic, data from Ahrefs shows that search traffic in AI engines is steadily growing. A 2024 study found that 60% of
Explainer videos allow brands to inform their audiences about their offerings. While typically utilized in product or service marketing, explainer videos are a strong resource for tourism brands. Destinations like hotels, restaurants, or entertainment venues can utilize this