The Impact of AI on Search Traffic
Articles tend to portray AI in marketing in one of two ways. The first is a shining hero that will improve your efficiency and unlock
Articles tend to portray AI in marketing in one of two ways. The first is a shining hero that will improve your efficiency and unlock
2025 was a tumultuous year in every way, and that will impact how people travel in 2026. What travel industry trends will affect your destination? And what travel marketing trends should impact your strategy? Forge Apollo is a
89% of marketers use video in their strategies, and 79% of US consumers prefer watching video content on their smartphones. If you want to stay ahead of the competition and reach your audience, you need to be creating
Video marketing strategies may seem complicated, but the easiest place to start is aligning them with the marketing funnel. By creating content tailored to each stage of the funnel, marketers can effectively connect with and nurture potential customers
Brands need more than a website to reach their audiences these days. While a website is a key part of online presence, 68.7% of the world’s population uses social media as of 2025. As AI engines also shift
A recent HotelTech Report found that 70% of guests prefer an automated chatbot for simple questions, but they prefer a human for more complex requests. This illustrates the importance of balancing digital experiences with human connection in the

There’s no doubt that video is necessary for tourism marketing in 2025. But how can you get the highest impact? Let’s check in with the data. Video quality affects brand trust for 91% of people, so focus on